Hyde here from Shopify. Congratulations, you've done a great job so far!
Consider that you are introducing yourself as a brand to visitors and potential new customers. So perhaps you'd like to consider foregrounding your mission statement and purpose a little more. Your About Us page could invite visitors to join your movement. You could encourage them to be a part of a story in which their involvement is more than merely transactional.
Here's what an About Us page should contain. It helps customers understand who you are, what you care about, and why they should trust you. Using your mission statement you can combine this with your visual identity to craft a page that appeals to your target customer. Check out some great examples of About pages here:
- About Life is Good
Life is Good show the backstory behind their brand, their history and lets their customers know who they are!
They also show their mission statement to be uplifting and positive whilst encouraging their customers to engage with them on social media using the hashtag thisisoptimism.
Johnny Cupcakes shows the roots of his brand and what drove him to create it. This personal story about seeing his parents struggle inspiring him to be an entrepreneur and his own struggle with learning difficulties speaks to his audience.
I think it's also important to know who will actually be interested in your story, ie who your customer is. There is a great guide to creating customer personas here.
What content are you going to create to keep your customers engaged and attract potential new customers? Here are 11 ways to step up your content marketing game and a few tips on marketing to millennials, but really it goes without saying that blog posts and videos are big draws for your target audience.
So be sure to create a blog to share far and wide and establish your authority in your field, and add a video to your store that can also be easily shared and will pull people into your story so that they can make it their story.
All the best, Hyde.
Hi @TheStripesInMe !
Welcome to Shopify and I wish you good luck!
For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.