FEEDBACK

TheStripesInMe
Pathfinder
341 4 15

I NEED FEED BACK FOR MY STORE NOT SOMEONE SELLING ME A APP. THANK U www.thestripesinme.com

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Hyde
Shopify Staff
Shopify Staff
733 73 131

Hi @TheStripesInMe

Hyde here from Shopify. Congratulations, you've done a great job so far!

Consider that you are introducing yourself as a brand to visitors and potential new customers. So perhaps you'd like to consider foregrounding your mission statement and purpose a little more. Your About Us page could invite visitors to join your movement. You could encourage them to be a part of a story in which their involvement is more than merely transactional.

Here's what an About Us page should contain. It helps customers understand who you are, what you care about, and why they should trust you. Using your mission statement you can combine this with your visual identity to craft a page that appeals to your target customer. Check out some great examples of About pages here:

- About Life is Good

27-05-45alc-o75kx

 

Life is Good show the backstory behind their brand, their history and lets their customers know who they are!

27-06-x8wyo-mwepsThey also show their mission statement to be uplifting and positive whilst encouraging their customers to engage with them on social media using the hashtag thisisoptimism.

- About Johnny Cupcakes 

Johnny Cupcakes shows the roots of his brand and what drove him to create it. This personal story about seeing his parents struggle inspiring him to be an entrepreneur and his own struggle with learning difficulties speaks to his audience.

27-19-3v0rr-6qyp4

 

I think it's also important to know who will actually be interested in your story, ie who your customer is. There is a great guide to creating customer personas here

What content are you going to create to keep your customers engaged and attract potential new customers? Here are 11 ways to step up your content marketing game and a few tips on marketing to millennials, but really it goes without saying that blog posts and videos are big draws for your target audience.

So be sure to create a blog to share far and wide and establish your authority in your field, and add a video to your store that can also be easily shared and will pull people into your story so that they can make it their story.

All the best, Hyde.

Hyde | Social Care @ Shopify 
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 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

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Growave
Shopify Partner
854 21 250

Hi @TheStripesInMe !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals. 
  5. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  6. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
  7. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
  8. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  9. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
  10. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
  11. The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)
  12. For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

    We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

    There is a free plan available.

     Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Login + more

Increase conversions with ease here
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TheStripesInMe
Pathfinder
341 4 15

I WANT FEEDBACK AND WHAT I NEED TO FIX OR NOT TO FIX ON MY STORE.

0 Likes
TheStripesInMe
Pathfinder
341 4 15

I WANT FEEDBACK NOT SOMEONE TRYING TO SELL ME A APP .

0 Likes