Hyde here from Shopify.
I'd be happy to provide feedback if you could please just link me to your store?
Looking forward to hearing from you,
All the best, Hyde.
Can you give us a store link to help me give reviews better?
Just had a look at your store. In my honest and humble opinion, I think you need to work to improve the layout of your store. It must be elegant and must leave a good first impression on your website traffic. I think you have just started it and congrats for that. For layout improvements, I would suggest to include a banner with a caption that clearly communicates the customer value. The banner should be visually appealing. You can get some free images from the web or you can take some from Freepik through their paid subscription model.
Moreover, Your products on the homepage must have good images that should look elegant and hook the audience. The currently placed images need improvement. I see you do not have navigation in the menu. Try to include navigation in the products button so that the visitor can have a view of your products right there on the homepage.
Lastly, share your store's content i.e. offers, product images, video clips, news, tips on your social platforms Facebook and Instagram. Try organic reach first and see the response. The first goal is to drive traffic to your website so you can do some short sprints of Facebook ads but before that the store presentation needs improvement. Good Luck