I think you could really benefit from some good SEO (search engine Optimization ) another shopify partner here is extremely good at that. Maggie from @Rockpapercopy she also has some great tips on her social media accounts.
Overall I think your shopify store looks pretty good, But I noticed a couple of things that you might consider adding.
One thing you might want to add is a blog. If you had a blog you would be able to drive more organic traffic to your store, plus it would help establish yourself as an expert.
I wasn't able to find a sense of urgency. One of the main reasons why people don't buy from a store is because they feel like they can buy it whenever. A big thing that can help more of your visitors be turned into buyers would be by adding a sense of urgency to your store. One way to add urgency is to have a sale, and all sales need an end date. You can easily add a sale to your store with a countdown timer. One countdown timer that I recommend is https://apps.shopify.com/better-countdown .
Another thing to consider is adding reviews. It would be good to add reviews for your products. Think about it when was the last time you bought a product without reading the reviews first? I think you should definitely add some reviews.
Nice job on your all of your hard work so far, and I'm sure that just a few minor changes will really help.
If this helped you consider signing up for my free email course at https://mailchi.mp/7d8692283c12/shopify-conversion-course