Can I have some feedback on my store? I'm getting traffic from Instagram but making no sales. In particular I'd like feedback on my homepage. What can I do to make it look more professional and reduce bounce rate? Also how can I improve my conversion rate? My store is urbankingsapparel.com. Thanks in advance!
Have you regularly promoted your products through social media pages like Facebook and Instagram? Am unable to find social media pages of your website.
I suggest you can use Facebook Marketing and Instagram marketing.
In Facebook Marketing
-> Optimize Your Profile Picture and Cover Photo of your company logo with high resolution.
-> Fill Out Your Facebook Bio.
-> Set a Consistent Posting Schedule.
-> Schedule Your Posts at the Optimum Time.
-> Use Video To Attract Your Audience and Target The Right Audience Using Facebook's In-App Targeting Features.
-> Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you.
-> Keep your Instagram profile uniform by keeping your photos within one color scheme. And Use #tags, Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel.
-> And i suggest you can use Instagram Stories To Stand Out In The App.
-> You can use open new tab on the links on the footer section and items on grid page, then customers are spent more time on your store.
-> You can add your store blog Blog can be utilized for anything that includes conveying or distributing data on the World Wide Web.
So i advise you to place your blog in your store.
Otherwise, Your store looking Awesome:)
Overall I think your shopify store looks pretty good, But I noticed a couple of things that you might consider adding.
One thing to consider is adding a blog. A blog could be used to drive more traffic to your store, and you could also use it to recommend potential products that your customer could buy.
You might consider adding social media links. Adding social media for your store can go a long way in fostering a brand
One thing to consider is adding a sense of urgency. By using urgency, you can make your visitors feel like they are missing out unless they order immediately. The 'Fear of Missing Out' that they experience, will increase your ability to convert them into buyers. One app that can help you with that is https://apps.shopify.com/better-countdown . It really can make a big difference in getting your customers to buy from you
Also I noticed that you don't have a FAQ section. Adding an FAQ section to your store can help your customer more easily be able to find a solution to their problems without asking you. This will help long into the future so you don't need to spend so much time on customer support
One thing to consider is adding reviews. Adding reviews would help your customers research the products they are going to buy. Plus if someone likes a product they bought from you they can leave a review.
Nice job on your all of your hard work so far, and I'm sure that just a few minor changes will really help.
Just so you know, I also created a tiny email series that has some tips on making your shopify store better https://mailchi.mp/7d8692283c12/shopify-conversion-course
To learn more visit https://www.answrly.com/
I congratulate you for coming up with such an ingenious idea. Really you have a creative store. You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add chatbot, web push notification, reviews and many other. It will help you to run your store smoothly and decrease the bounce rate. It will help you to capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term. You have stunning products in your store but you are lacking in engagement features.
Start using loyalty programs for customers for every action they take on your store. A loyalty program entices your visitors to keep engaged with your product and website. In Fact, you can give rewards and loyalty points to your store visitors when they "allow" your push notification opt-in or when they share your store on social media and a lot of other activities. This will help in getting more and more email subscribers and push subscribers. Push notifications help in retargeting your customers even when they are not on your store and without their email addresses. This is one of the best ways to bring back the visitors to your store who bounced back from your store. You can even send abandoned cart push notifications to your customers. It helps in bringing back those visitors and let them complete the purchase.
If you are getting views this surely means visitors are interested to buy from your store, however they might not have found your store appealing, though it's a gem of a store but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
I would love to see an Account login/sign-in system, as it is a must for an e-commerce
For engaging new customers, add a section of best-selling products.
Add some social links to the footer for better connectivity.
For some sales at the start, you need to offer some discounts to get going as a promotional offer.
Also, it would be great if you can create a seperate sale page for discounted products.
Also, You have around 60 products and sure you might add a few more as its just a start for your visitor might feel hard to find the right product.
Also, your search page is a bit off and empty https://urbankingsapparel.com/search?q= Don't you think if suggestions are offered to search bar, there will be a lot of chances for a visitor to buy from your store?
I would recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
Check out the features live here.
If you're suffering from lots of traffic and little sales due to abandoned carts, you're not the only one— and PushOwl could be the answer you're looking for. Automated abandoned cart push notifications can help you increase sales and re-engage visitors to your site who have left.
I hope my feedback will help you convert visitors into customers.