I would like to ask for feedback on my store. I opened my store at the end of December and had a review from Reddit who gave me great insight. I've made lots of changes since then and added a blog that I boost on FB as well as sales advertising on FB, Instagram. I've been getting around 1,000 per week visitors, but very few sales. I don't know what I'm missing so anything you can point out that I need to do I'd love to hear from you. I think I've looked at this so much that I'm feeling lost at this point. Here's the link to my store: https://asilverjewelryaffair.com.
I looked through your website, and I don't normally shop for jewelry, but the quality doesn't seem that high, especially not high enough for the prices you're requesting. Maybe take a look at the profit margin and see if it can be shortened a little bit to make the pricing more appealing to customer's. A sale at a lower profit margin starting out, is better than no sale at a high profit margin.
I think the main thing that is causing low sales conversions is the product images. You are not a dropshipping company, you have a physical store and the products are all by your side. Hire a professional photographer and take some decent pics of your jewelry pieces. The feedback left previously by @prettyandplus also proves that. The images make it seem like the jewelry pieces are low quality, when zoomed, they look very blurry. Chose a different layout for images on product page, that will show bigger pictures.
The hero banner pictures look great, I only recommend making the banner bigger and the footer menu smaller. Reduce the logo size and remove the sign about the discount, it is not drawing any attention and taking space for nothing.
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand on it? Does that mean the product is bad?
Instead of giving discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
A better functionality of site along with social engagement can be reached using Growave. It offers Reviews, Rewards, Wishlist, Social Login and 7 more tools all in one platform.
Hopefully, I managed to help you. If so please let me know by liking this post.
The best of luck!
Thank you so much for the feed back. I believe the pictures that the supplier provided are leading to much of the problem. I'm a quasi drop shipper in that my supplier is local so I deliver shipping tags to him when I have a sale. I do have access to the inventory that I'm photographing as quickly as I can. My question to you is this. Should I replace the supplier images as I go or wait until I have all new images completed? I don't know if the mix of image types will hurt or help. Please let me know what you think. Actually the jewelry is quite nice. I did compare it to a major competitor from the East Coast by purchasing similar items from them to compare and the qualify on my product is much better. Many of my stones are genuine or lab created and all are 100% .925 sterling silver.
Anything you can suggest would be much appreciated.
From the customer's point of view, I would be confused if the quality of images was all different, however leaving the site with the images you currently have for too long can lead to stagnation. As an idea, you could start replacing the images already, and maybe do a little disclaimer on the site regarding the contrast of qualities.
Growave does not only offer Reviews, but 10 more functions within. In my opinion, having Wishlist will help, because it has reminder emails within and helps reduce the abandoned cart :)
Hey A Silver Jewelry Affair,
I have analyzed that the store looks quite cool and has enormous potential as well. If you like, you can take suggestions. It will make me feel good.
These points will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
I wish you all the luck and fortune for the coming days.