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Base on my eCommerce experience, I would love to provide my recommendations for your store.
1. Add a favicon to your store.
This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
2. Make the sticky header
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
3. Add a principal call to action button on the banner image
A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. This really helps to increase the conversion rate for your store.
- Invest in a clear and high-quality banner. Having a quality banner image will let customers know clearly what products are sold in your store. You should have an image that focuses more on the grooming gloves.
4. The product details
- Providing more images with different angles will let customers have more information about your product and this helps to have a quicker decision on making purchases. You can provide an image to zoom in to the material of the product, or an image to show a full arm when wearing this product.
- It would be great if you can consider proving color swatches for your product. Color variants are the key factor in customer's choices. In your list of products here, if you don't indicate color variants and customers cannot be aware of this, they cannot find their choices and this increases abandoning your store.
- This description should be displayed as bullet points, it's good for visually design
-> For some customers, they won't take a look at the description as a long paragraph, therefore, bullet points are easy to scan and remember.
5. Add more information to the footer
- Add a signup form to collect customer's emails. It's really important to have connections with your customers
- Add shipping and return policies:
- Many customers want to know the return policies as well as shipping info before making purchases. And this is crucial to their decision on whether to purchase products in your store. And they are likely to find it on the footer so it's necessary to add this information.
- Shipping policy is important because many customers want to know the shipping options available to them before they committed to adding a product to the cart page and go to the checkout page.
Above are my recommendations for your store and it's really important to customize an attractive and unique home page to increase conversion rate.
I hope my recommendations can help you. Like it, if you feel it is helpful or mark it as the solution. You can check my guide on how to personalize the Shopify store to know more details.
Let me know if you have any questions.
If you feel my answer helpful, like it or mark as a solution. Let me know if you have any questions. Cheers!
