Feedback On Store Please

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Would love a set of fresh eyes on the website to see if i can do something differently. One thing I am currently fixing are photos & sizing (known issue already) Any advice would be appreciated.
www.bathbombnbeauty.com
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Hi @bathbombnbeauty,

 

I have noticed a few minor things that you might consider taking.

 

Featured image: The featured image captures the first attention of the user. It should be present on the homepage. Also I would recommend an attractive slogan/tagline on banner.


Sticky Header: You can create a sticky header. Sticky header is something that remains fixed to the top of the website, and are visible even when you scroll down. It gives a better navigation experience to the user.


Scroll Back to Top Button: You can create a scroll top button to take a user at the top of the website to improve your website’s overall user experience.


Privacy Policy(Most Recommended) - Privacy policy is a great way to show customers that you can be trusted for handling personal information of the user with care.


Terms of services (Most Recommended)- You should have terms of Service Agreement on your website.


Shipping and return policy (Most Recommended) - Shipping and return policy improves users’ trust, and it gives a feeling of safety to your customers. It ensures excellent customer service. Also, search engines and all advertisement tools give this more importance so I would suggest to create two separate pages for it.


Footer: You need to add proper footer menu links. Also, you can show website information, address, returns & free shipping policies, privacy policy and terms of services links in the footer. It gives a feeling of safety to your customers and it also ensures excellent customer service.

 

I hope you like my feedback!!! If you have any questions, don’t hesitate to ask!!

Thank You!

Want to modify or incorporate custom changes on store, Hire us
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Shopify Partner
1958 124 434

Hey Bath Bomb N Beauty,

The search landing page is disabled. Apart from it, the search bar should be situated on the top right of the header beside the login and cart instead of the top left. Other keen observations for site improvement are as follows:

  1. "Latest or New arrivals" should be a part of the main menu for depicting the latest store trends and product designs.
  2. A professional central banner, if added below the main menu, will impart a unique and well-organized site look.
  3. The logo is quite simple. Changing the font style and adding an impression of graphics would help in making it look quite defined and professional as well.
  4.  For highlighting amazing discounts or free shipping offers, a unique header template should be designed and placed over the header top.
  5. To improve customer decisive power, product reviews need to be added below each item.
  6. "Brand awareness and promotion" can be improved only if you add Testimonials and Instagram images to the site footer.
  7. To engage the customers in a better way, "promotional discounts or code coupons" are a must.
  8. "Terms and Conditions" like Terms of Service, Privacy policy, Refund, Shipping page etc should be added to the footer as it’s good for SEO purposes.
  9. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  10. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here. 
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wish there be showers of visitor traffic and customer sales in your store.

Neha :)

 

 

 

 

 

 

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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Shopify Expert
277 13 55

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

 

HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
    Example of Good Collection Page

 

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
  2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example

    This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
    Example of Good Product Page

 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

 

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
  3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
  4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.


App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

 

  1. Sticky Add to Cart Bar and Buy Now Button
  2. Sticky Checkout Bar
  3. Sticky Cart Icon
  4. Quick Buy Button
  5. Free Shipping Bar
  6. I Agree to the Terms and Conditions Checkbox
  7. Gift Wrapping
  8. Delivery Date Picker
  9. How Did You Know About Us
  10. Additional Cart Notes
  11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck!

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

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Shopify Partner
377 29 118

Hi,

I did visit your store and you have interesting products. Although I have below suggestions to improve your SEO and conversion rate.

1. Include product type/category related keyword in your product URL and Title. Example: beauty - skincare, you can use a free keyword generator tool such as UberSuggest to get keywords.

2. Include product specifications such as weight/ shipping info apart from Product Description. Also, include attractive tagline for the product

3. Include reviews for your products.

 

Hope this was helpful

Asha

 

 

 

https://MansionEcommerce.com
https://apps.shopify.com/partners/mansion-ecommerce
Driving the next decade of eCommerce
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Shopify Partner
192 5 40

Hello @bathbombnbeauty 

 

I have just dropped you an email.

 

Thanks

Vinod

Vinod Sachdev.
Digital Marketing Consultant
Google & Bing Ads | Web Design & Development | Conversion Rate Optimization (CRO)
15+ years Industry Experience & Knowledge of Latest Web Technologies
250+ Clients Served - across USA, UK, Spain, Caribbean Islands, India & more.
625+ Paid Ads Search, Shopping, Display, Re-Marketing Campaigns Successfully Managed which achieved higher sales
100+ Custom Websites & Landing Pages Designed & Developed

email vinod.digitalcentrics@gmail.com | https://digitalcentrics.com/
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This is an accepted solution.

Hi @bathbombnbeauty 

 

You have a pretty good following on Instagram. Most businesses I've seen like yours convert well when they have built a good connection with there following. 

 

I'm going to send you the best review ever.... well at least I believe it is. You'll be able to see what I see and know what to improve to convert more visitors into sales. 

 

Keep up the good work and if you ever want to bounce any ideas of me I'm also in Australia. 

 

Cheers 

Clayton Bates 

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Client VIDEO TESTIMONIALS --->VIEW

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Shopify Partner
1467 74 248

Hello @bathbombnbeauty,

1. Home Page should flow better. I would recommend setting it out like this. 

-Slideshow Image 

-Collection List  

-Popular Products ( 4-8 Max ) I would only use 4

-Testimonials

-Newsletter sign up box

2. You need to increase engagement on your store which will capture your visitors and convert them into paying customers. Increasing engagement will help you to bring back visitors who bounced from your site and convert them which will also increase your customer retention. 

3. Start a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.

4. Add web push notifications, it will help you to retarget your customers even when they are not on your store without getting their email address. It also helps to reduce the abandoned cart rate.

5. Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.

 

To implement the marketing tools on your store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app.  Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

 

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
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- All in One Marketing App on Shopify AiTrillion Marketing Automation
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Thanks Clayton! Loved the video! Super helpful and appreciate the time you
put in to it. Going to get in to redesigning and maybe switch templates.
Just need the time :)
Thanks again.

Cheers Leanne
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@bathbombnbeauty wrote:
Thanks Clayton! Loved the video! Super helpful and appreciate the time you
put in to it. Going to get in to redesigning and maybe switch templates.
Just need the time :)
Thanks again.

Cheers Leanne

Hey Leanne 

 

No dramas at all. I love doing them. Ever want to bounce any ideas of me shoot me a message. 

https://www.inspiresmallbusiness.com/pages/contact-clayton

 

Cheers 

Clayton Bates 

Grab Most Detailed FREE Review --->LEARN MORE


Client VIDEO TESTIMONIALS --->VIEW

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