You could add a basic logo. That would look nice maybe with Santa hat icon next to it. Could get one of Fiverr for about $5USD or make one yourself here https://studio.tailorbrands.com/
Maggie from @Rockpapercopy is good with SEO you could reach out to her.
Keep up the good work,
Congratulations for your store.
Hope Few suggestions will help you:
1. Optimize your store loading speed for Mobile
2. Go for other design
3. Make a logo
4. Use silo structure menu
Add Collection List
Add Popular Products
Optimize your product page
Use Facebook and instagram Store for more sale
Add Blog Sections
Show Policies pages at footer
There are other areas you need to work. Need help please meet our expert here: https://www.mswebdesigner.com/pages/enquiry
Thanks & Regards
MS Web Designer
Going Beyond Keywords, writing unique product descriptions, inviting customers to contribute using reviews etc are the ways to improve product page SEO optimization. Coming to the store, the following pointers must be taken care of to optimize your store and help it look better than before:
I hope to see your store much better and improved next time.
Hi there! Maggie, Shopify Expert here :)
You asked about the product page SEO, so I'll try to give you few details here. The page itself is super busy:
Different fonts, color accents, buttons, sidebar, social media icons... All are very distracting from the main goal - the purchase. The more you distract your visitors from buying with the 'shiny objects' the less likely they are to buy. Consider reducing the number of distractions and your conversion rate will improve significantly.
Consider making the URLs shorter and more SEO-friendly - Google prefers clearer and easier to read URLs. For example, instead of this: https://uptownkidzboutique.ca/collections/guess/products/guess-br-youth-girlz-sleeveless-bling-tee-s...
consider having this URL like this: https://uptownkidzboutique.ca/collections/guess/products/guess-girlz-sleeveless-tee-shirt
Also, define your Google snippet [meta title + meta description] and H tags for each product:
Hope it helps!
Looking for more detailed critique? Reserve your FREE website audit here: https://www.rockpapercopy.com/audit/
Shopify Expert | Ecommerce SEO Wizard
Thanks for the info. I can do some of it myself...fonts, colors and url's (even though I thought I had read it was not a good idea to re-direct urls) but shouldn't the placement of Headers be part of my theme? I just fill in the boxes and trust that my theme does the correct coding. Keywords meta tag??? That one has got me stumped how to do it. I remember back in the day when you could add keywords to your html but I thought this didn't work anymore. Thanks for your assistance and I will have to do some more research on the Headers and keywords meta tags.
Great, I'm glad I could help. Yes, H tags you should add manually, the theme won't add them automatically to the content. When it comes to the meta tags, please make sure to edit the meta title and meta description [didn't mention meta keywords, as they no longer serve a purpose]. You sound quite knowledgeable, so I believe your website is in good hands. Best of luck :)