Feedback - Recently Launch Ecom Store SCDBrand Co.

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SCDBrandCo
New Member
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Hi 

Just wanted make sure I've set everything up correctly.

https://scdbrand.com

 

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EcomGeeks
Shopify Partner
1002 137 328

This is an accepted solution.

Hey @SCDBrandCo,

Congratulations on the launch of your store! I've taken a look through and have some feedback for you.

scd-01.png

NEWSLETTER POP UP
I understand the intent behind making the X invisible on your newsletter pop up but I don't recommend it. Not displaying a way out may cause your bounce rate to go up.

CONTACT PAGE
The contact page is one of the core pages that should be on every website. It’s a red flag to customers if there is no easy way to contact you. Shopify has made creating a contact page with a form really simple, here is how to do it:

POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:

LOGO
Your logo looks great, I would just recommend having alternative color options such as all white or all black. Your red one looks great on all pages except the homepage where the light grey font is barely visible.

PRODUCT ORGANIZATION

screencapture-scdbrand-collections-all-cropped-2021-06-18-10_43_14.png
I’d recommend better product organization so that your customers can find what they are looking for quickly. Take a look at some popular clothing stores for inspiration on how to organize your collections.

You might consider creating either a dropdown or mega-menu, we show how to do that here:

POD PRODUCTS
This is something we see very commonly on the forums. People tend to start shops selling Print on demand (POD) designs on hoodies, shirts, tote bags and etc. Print on demand products tend to work well for people with large followings. Ie. popular YouTubers, Instagram influencers, etc. When you don’t have an existing following of die-hard fans that want to wear your merch, it’s a hard sell.
The POD design mistakes we see most commonly are:

  1. Designs that are already commonly sold
  2. Brands using their own logo (when no one knows who they are)
  3. Unique designs, however, there is no demand for that type of product (and no one knows about them.)

When you are an unknown brand, it’s really difficult to sell POD products. As you know, shirts, hoodies, tote bags and etc. can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a hoodie or tshirt in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.

Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local.In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery. I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store. 

If you cannot find a way to set yourself apart in the market, it is time to move on to a different product. What we recommend is selling winning products. A winning product choice should have these qualities:

  1. High demand. Look for "problem fixing products".
  2. Not easily accessible. Look for products that are not available in stores or online through big retailers or Amazon.
  3. Popular. Look for trending products.
  4. Good profit margin. We recommend 3x what it costs you for the product.

We did a video that explains how and where to find winning products that you can watch here:

PS: If you decide to give Ecomhunt a try (one of the methods we recommend for finding winning products), here is our affiliate link: https://www.ecomhunt.com?afmc=2tp

Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.

We regularly post a selection of winning products on our YouTube channel, here is our latest one:

If you’d like to see more, consider subscribing.

POD TIP
I'd recommend comparing POD websites and also looking at alternative products to print on that would give you better profit margins. Hoodies and t-shirts tend to be pretty costly and then adding shipping costs on top of that - it doesn't leave much for you. Your only choice is to price your product higher but then you run the risk of being priced too high to the point where you aren't getting sales.

When searching, compare Gooten, Printify, Teelaunch and Printful for the best price so that you can offer your audience a great price and still be able to make a decent profit as well.

Printful: https://apps.shopify.com/printful
Printify: https://apps.shopify.com/printify
Gooten: https://apps.shopify.com/gooten
Teelaunch: https://apps.shopify.com/teelaunch-1

I think you’d benefit from our free guide “5 Step Fix for High Traffic & No Sales”. In the guide we give tips for a profitable ad strategy, tell you how to generate free traffic, share design tricks to transform your Shopify store into a professional, trustworthy store that customers want to shop at and how/where to find winning products. You can download the free guide here. I’d also like to invite you to join our private Facebook group. We share winning products, dropshipping tips and you can interact with other members of the dropshipping community. Click here to join.

If you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

Join our new Facebook Group for Shopify Dropshippers! Winning products, dropshipping advice & more!

Website | Email | YouTube | TikTok | Facebook


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AiTrillion
Shopify Partner
3750 214 669

Hey @SCDBrandCoThis is AiTrillion- an All-in-one Marketing Platform on Shopify. Here's the feedback on your store:

- Add a call to action button on the slider images.

AiTrillion_0-1624101067095.png

- Add shipping policy in the footer menu.

- Add a section of trending and new arrivals on the homepage. 

- Add testimonials or a review carousel on the homepage.

- Add product reviews on the homepage. 

Add a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, making a purchase, visiting a store, and many more. This will help in doubling the sales as when you give loyalty points to your customers they will come back to your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.

 

To add a review carousel, review feature, loyalty program in your store you can install the app AiTrillion.

P.S- Free plan available, you can install AiTrillion for free here.

Sachin D | Shopify Growth Expert @ AiTrillion

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