The variety of things that caused that may differ, we need to have a look at what you have changed recently which affected it, but just to let you know it could happen organically as well.
Moreover, since you've mentioned that you are getting a decent amount of visitors, why don't you offer something to them to stay on your website? One of the best options is the Loyalty & Rewards program with Referrals.
From here you can start rewarding users with points/discounts for creating an account and set it up the way you think they will keep engaging on your website and stay longer, eventually they can end up ordering something.
Also, don't forget about the customers that already purchased something on your site, keep them motivated with offers through email marketing.
And when you will have enough buyers, you even can start your own Tier program.
Hope it helps :)
Congratulation for your store. We have gone through your store and hope the following suggestion will help you.
1. Optimize your store loading speed for mobile and desktop
2. Design can be more better and organized
3. Optimize your each product landing page
4. Do e-mail marketing
5. Do google shopping ads
6. Add blog section
There are other areas you need to work
Need help? Please contact us here: https://www.mswebdesigner.com/pages/contact-us
Thanks & Regards
MS Web Designer
If you are getting views this surely means visitors are interested to buy from your store, however they might not have found your store appealing, though it's a gem of a store but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
I hope my feedback will help you convert visitors into customers.
Spent some time living down in Australia and being male and LGBT myself, I have been to a fair number of similar sites. I think you need to ask yourself what your brand is and what you want it to be. I think a rainbow colour rainbow sends a non-adult vibe personally. Take a look at what similar brands do for their site and you'll see what I mean.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
If you are having traffic but low sales this means you might be having a high bounce rate. It’s good to display testimonials on the homepage and add Q&A to establish authority and influence visitors with user generated content. Turn your customer content into sales by collecting and leveraging reviews, ratings, and Q&A. You can have a review button on the homepage which makes it easier for customers to review and go through them. You can give loyalty points to your customers on activities like visiting your store, signing up, follow or share on social media, allowing for push notifications, reviews and many more. This will entice your customers and help you to get more email subscribers, push subscribers, collect more reviews. They will come again on your store to make a purchase in order to redeem those points which will double the sales. This is how you can increase conversions and sales.
This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
The referral program is very helpful when it comes to good word of mouth and brand awareness. It is one of the successful marketing strategies. I am open to further discussion.
Overall I think your shopify store looks pretty good, But I noticed a couple of things that you might consider adding.
After looking I couldn't find a blog. A blog could be used to drive more traffic to your store, and you could also use it to recommend potential products that your customer could buy.
After looking I couldn't find an always visible buy button. Every extra step that a customer has to go through, makes it more likely for them not to buy from you. If you are getting a lot of customers coming to your store, but not buying, one of the reasons might be that it is just a bit too hard. If you can make your buy button always visible (especially important when people are on their phones), it can help more of your customers want to buy from you, I wrote an app that can help with that https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales .
I wasn't able to find reviews. It would be good to add reviews for your products. Think about it when was the last time you bought a product without reading the reviews first? I think you should definitely add some reviews.
Also I noticed that you don't have a sense of urgency. One of the main reasons why people don't buy from a store is because they feel like they can buy it whenever. A big thing that can help more of your visitors be turned into buyers would be by adding a sense of urgency to your store. One way to add urgency is to have a sale, and all sales need an end date. You can easily add a sale to your store with a countdown timer. One countdown timer that I recommend is https://apps.shopify.com/better-countdown .
Overall your store looks really good, I think with just a little bit of time and effort you'll be able to create a really awesome store!
By the way, I created an email course at https://mailchi.mp/7d8692283c12/shopify-conversion-course (I'm not selling anything) that might help you optimize your store.
To learn more visit https://www.answrly.com/