I am from Malaysia and I have recently launched Skincare & Beauty Lab MY (http://skincarebeautylabmy.com/) to sell Korean skincare / beauty products.
After setting up my website and being live for some time, I managed to get some traffic to my website (around 10-20 sessions per day) but no sales. Hence, I decided to run Google Ads campaign, and I did manage to get a single order. However due to COVID-19, my supplier is unable to ship the item over to my customer's location. Hence, I had to perform a refund to my customer, which makes it zero order all over again.
To make things worse,
1. I became a victim of click frauds over Google Ads and getting fake visit sessions due to bots (mostly from India).
2. Stripe immediately disabled my account for no reason after getting the payment for my first order and I was not able to perform the refund until Stripe gives me an explainable answer.
(4/5 : As I was typing this post, Stripe have sent me an email and mentioned that they have enabled my account. However, I am on the fence about continue using their service).
Needless to say, the journey was rough so far.
Please do not hold back on your feedbacks as they are greatly appreciated on how to improve my current conditions and hopefully able to increase the conversion rates.
Hey Skincare & Beauty,
"The product page is the reflection of your brand authenticity and genuinity".But, here it strictly needs revamping. Keep the below-listed points in mind for optimizing it:
A great future is waiting for you ahead. All the best!
I'd recommend devoting your top menu exclusively to Shopping based links. Break out your categories so that your customers can see them all at a glance. Don't just hide everything behind a single 'PRODUCTS' dropdown. The result should be reflected in an increased add-to-cart rate. You can take this a step further by investing in a third-party Mega Menu app, such as Buddha Mega Menu. It is a feature-rich app that offers a wide variety of great features. Feel free to check out their app demo, here. There are a variety of other Mega Menu options in our app store that you can check out as well. However I have personal experience using Buddha, and I like it a lot!
Let me know if this helps!