Hello Shopify Gurus!
I have launched my new website and I am keen to drive organic traffic to this website. Please see the attached link https://thefuniversestore.com/
I have two main points that I would very much appreciate some insight into.
1. As a basic starting point, do you think that the website is user friendly, easy to navigate and successfully creates an emotional connection around bringing people together? I will continuously enhance the content and add end-user value using feedback from my website users.
2. I have been researching SEO to drive organic traffic but the only traffic that I am getting at the moment is through direct links. For example if you google: "The Funiverse Store" - you cannot find my website even though this is in meta title and meta description. Do you have any tips on how I can start ranking for this string of text on Google?
Any advice or feedback of the above 2 points would be greatly appreciated.
The Funiverse Store
Hi there! Maggie, Shopify Expert here :)
Great niche and it's definitely something people are looking for right now due to the beer bug. When it comes to traffic from Google, bear in mind that this search engine has something called "sandbox" for all brand new websites. It means they are not visible in the organic searches for the first 3-6 months from opening. It's this kind of starter phase to make sure the store is established before Google shows it to the public. It means that even is you search for your store, you might not see it in the search results in the first few months. The best way around it is to get traffic through social media and ads in this initial period.
When it comes to your store, it is easy to navigate, which is excellent. I would optimize the above the fold area a little bit more.
While the logo is really fantastic, I’d recommend resizing it to reduce the size of the header area. At the moment, the logo makes the header takes almost half of the screen, pushing the rest of the content down the pages and out of sight:
The ‘above the fold’ area [visible on the screen without scrolling down] is the most crucial for the conversion rate. The best converting websites display all the key info above the fold, to reduce the need for people to do any scrolling on the page and complete the checkout with as little fuss as possible. Aim to reduce the header area - and logo size - to display as much website content as possible above the fold.
The hero image looks good - however I would show a photo of a family using one of your products here - the image focuses more on the family doing something together, which can make an impression you offer some kind of activities, as the product itself is hidden in the image:
A much better approach would be to show a family playing one of your games, with the game being focus of the image, so people understand right away what you are offering. It will help you engage with your visitors and convert them into buyers quicker.
For example the image below would work much better as a hero image for the homepage:
Refund policy - consider writing a unique policy here instead of featuring default Shopify policy, which mentions items you are not selling:
It will help you build trust, tailor the content to your own store and avoid any duplicate content issues, which might affect your Google rank.
If you have any more questions on how to optimize your website or SEO, make sure to book a free 15-minute chat here: https://www.rockpapercopy.com/contact/
Here are a few guides that might help:
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Rock Paper Copy
Shopify Expert | Ecommerce SEO Wizard
Dear The Funiverse Store,
Congratulation for your store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here. Good luck!
If you need help please contact us at https://www.task4store.com/pages/contact-us