This is my maiden experience with ecommerce, in particular both dropshipping and Shopify.
My store just went online. At the moment I only sell on Shopify.
I’d like to eventually carry a higher-end product, and sell on different channels.
I have a bit less than a grand to work with.
Should I spend money marketing the current version of my store in the hopes I make a profit to invest in the upgrade, or just go for the upgrade?
Really good job on launching your store. I think there isn't a ton to change, but I'm going to nitpick anyways, because there is always room for improvement :D.
Also I noticed that you don't have a sense of urgency. One of the main reasons why people don't buy from a store is because they feel like they can buy it whenever. A big thing that can help more of your visitors be turned into buyers would be by adding a sense of urgency to your store. One way to add urgency is to have a sale, and all sales need an end date. You can easily add a sale to your store with a countdown timer. One countdown timer that I recommend is https://apps.shopify.com/better-countdown .
After browsing your store I noticed I wasn't able to find a blog. If you had a blog more customers might be able to find your site, and even if they aren't ready to buy at the moment they are reading your blog, they are more likely to buy from you in the future.
I wasn't able to find social media links. Adding social media for your store can go a long way in fostering a brand
You might consider adding a FAQ section. Adding an FAQ section to your store can help your customer more easily be able to find a solution to their problems without asking you. This will help long into the future so you don't need to spend so much time on customer support
After looking I couldn't find reviews. Adding reviews would help your customers research the products they are going to buy. Plus if someone likes a product they bought from you they can leave a review.
You know your store is actually quite good, and I think with just a bit of love and care, you will be able to really succeed.
Just so you know, I also created a tiny email series that has some tips on making your shopify store better https://mailchi.mp/7d8692283c12/shopify-conversion-course
To learn more visit https://www.answrly.com/