Feedback and help

[Karsebrian]

Hi

Have spend a couple of weeks on this store, so i would love some honest feedback so i can improve. 

I hope you will take the time to check most of the site thru. 

Thanks in advance

https://chooseournature.com/

[MS-WEB-DESIGNER]

Dear Karsebrian,

Congratulation for your store.

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

• Logo & Favicon - Your logo should highlight your brand name. 
  
• Header - Have a sticky header and a clear search bar to help users locate the products they're looking for. Example of Good Header
  
• Footer - Optimize your footer.Need lots of improvement.
  
• Custom search - Customize the search icon with a toggle effect so the search form slides out when user clicks on the icon. Makes your site look neat.
  
• Add to Cart icon - Prompt users to direct add products to cart without visiting the cart page.
  
• Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
  
• Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
  
• Balancing color ., font images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
  
• Trust Badge : All the policies , Faq, Payment icon , Highlight return policy , customer support , testimonial etc - All these features are important to build trust for your brand among your users.
• Highlight your USP - What's unique about you and your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  
• Trsut badge on home page - This is important as this helps to build trust and assures your customers that your brand is authentic.
  
• Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
  
• Featured / Bestseller products - Engage your customers by letting them know the bestseller products on your store.
  
• Testimonials - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  
• Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels , product quick view - All these features make your store much more convenient, authentic, easy to use and user-friendly.
  
• Sticky Buy now or add to cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer on your store.
  
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  
• Promtional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page 
• Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
• Proper setup shipping, taxes - Set up shipping and taxes options for different areas/countries or for particular products.
• Cart Page : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
• Need to improve Overall Design.

If you need help please contact us at https://www.task4store.com/pages/contact-us

[Gari]

Hello @Karsebrian 

Welcome to the Shopify world! Your website is a good start. Your products seem really good too so I think there are some more things you could do for your web page that'll make it really engaging for the shopper. 

Some things I felt you could add were - 

1. Use a theme for your store. Instead of using a custom background and going through the process of placing everything correctly - the Shopify themes will make your life a lot simpler. These are also neater and a lot easier to navigate through as well.
2. On your homepage, the top bar becomes white when you hover on it. After that, the logo is not visible at all and this white doesn't go well with your store theme either. I think you should change that.
3. When I scroll up, all the buttons overlap with each other and I no longer know what to click on. This is definitely not a great experience for the shopper. You will have to make sure that if the top nav bar remains fixed, on scrolling it remains the solid white that it is if you hover on it. 
4. Your product catalog doesn't load as of now. I am assuming it's still in progress. A suggestion for the catalog is that do add some kind of urgency to it. 

   You could add some kind of badges or labels to highlight things 'On Sale' or 'Exclusive'. The Shopify app store is source of some really good Apps that can give your catalogue the focus it really needs. That's the best way you can make sure that a new visitor ends up buying.

Do let me know if this is useful for you.

Hope to hear from you soon! Till then, good luck and do stay safe!

Garima