I'd be happy to review your store and offer some feedback. Would you be able to post a link to your store here so I can take a look for you? You can just reply to this post with the link and we can get started.
I would love to give my genuine feedback to you, could you please share your store URL?
Congratulations on your store!
I checked it out & you’ve done a pretty nice job! There are some things that could be improved:
- Use a social login
- make sure to add a favicon
- Another thing you might want to add is an always visible buy button. One of the biggest reasons people don't buy from online stores is because it's a hassle to checkout. You might want to use https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales.
- try to use more classic prices, ending in .95 or .99 rather than the random numbers you have
- Your product descriptions are too short. Add some bullet points & try to appeal to a niche and to solve a problem.
- Make sure each product has 3 - 5 images as that will help someone decide if they want to purchase. A lot of products I saw only had 1 or 2 images
- Add bundles to increase AOV. We use ZeBundler for its functionalities. It allows you to create offers like 2 for 1 or 3 for 2 or any other combination with several products.
- name & optimize your images, it will improve your SEO and site speed. You can use this app to do so quickly
- improve store SEO by creating content for YouTube, SlideShare and Google.
- Sales Pop syncs your store's data to turn recent orders into sales notification popups on your storefront. This is Sales Pop's highest converting feature and is most commonly used on product pages, collection pages.
I hope these are useful. If you need some help shoot us a message at https://aizca.com/solutions-eng/.
Good luck with your store!
All the best,
Overall I think your shopify store looks pretty good, But I noticed a couple of things that you might consider adding.
One thing to consider is adding an always visible buy button. The buy button is probably the most important button in your entire store and you need to make sure that your customer can always easily find it. If your customer needs to scroll all they waaay back up after reading your descriptions, they are more likely not to buy from you. A lot of people are very busy, and every extra step that you add is another reason why they might not want to buy from you. I recommend adding https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales . It can help you make sure your buy button is always within a thumbs reach for your customer.
One thing to consider is adding a blog. If you had a blog you would be able to drive more organic traffic to your store, plus it would help establish yourself as an expert.
One thing to consider is adding a sense of urgency. One of the main reasons why people don't buy from a store is because they feel like they can buy it whenever. A big thing that can help more of your visitors be turned into buyers would be by adding a sense of urgency to your store. One way to add urgency is to have a sale, and all sales need an end date. You can easily add a sale to your store with a countdown timer. One countdown timer that I recommend is https://apps.shopify.com/better-countdown .
After browsing your store I noticed I wasn't able to find social media links. Adding social media for your store can help people realize that they are dealing with a real person and organization and not just some faceless store
One thing to consider is adding a FAQ section. Adding an FAQ section to your store can help your customer more easily be able to find a solution to their problems without asking you. This will help long into the future so you don't need to spend so much time on customer support
After carefully reviewing I don't see reviews. Adding reviews would help your customers research the products they are going to buy. Plus if someone likes a product they bought from you they can leave a review.
Nice job on your all of your hard work so far, and I'm sure that just a few minor changes will really help.
Just so you know (I had to do it), I wrote a series of emails https://mailchi.mp/7d8692283c12/shopify-conversion-course that might help you with some tips for making your store better (I get into the weeds there).
To learn more visit https://www.answrly.com/
Thanks so much for the link @Jaykunj!
All of the above advice from the other Community members here is great, there is not really a lot left for me to say!
One thing I would recommend is working on your product descriptions. It's better to have text rich product descriptions rather than a list of product specs so that Google will pick up on these; Google will rank this as an informative page and rank it higher on their search engines. Anyone who is familiar with AliExpress or Oberlo will spot these types of descriptions (lists of measurements/specs) right away and in doing so they will know that they can get the products cheaper elsewhere. Even if your products are not from AliExpress or similar sites, lack of brand identity in your product descriptions may make them seem to the customer like they are from these sites.
With online stores, there are no sales representatives and so the products need to speak for themselves. Instead of listing your products' specs in your current format, you could try writing descriptions that persuade the customer to buy the item. Why do they need this product? How will it make their life better? I recommend taking a look at Oberlo's guide on writing a product description that sells here. This will also help you improve your SEO which will bring more traffic to your store organically. For example, you could take a look at https://www.nastygal.com. NastyGal makes sure to have a little description of every product that 1) describes the piece and 2) projects the voice of their brand! Take a look at how they describe some of their products, each description shows personality and reflects their brand's voice.
I also noticed you have no customer reviews yet. As an incentive for a customer to leave a review, you could add a small message to your shipping notification email that lets the customer know you will offer them a small discount if they leave a review of the product after they receive it? There is a guide here on how to edit your notifications! Reviews from other customers are like a vote of confidence in your products, prospective customers will then know they will get a good quality product from your store. The same can be said for starting an Instagram page, customers can see your products in use!
Once you choose a store name, that becomes your URL, so for example - yourstore.myshopify.com. You can purchase a custom domain at a later stage to hide the .myshopify part of the URL, this is quite common. There is more information here on buying a domain through Shopify or if you buy from a 3rd party provider (like GoDaddy), you can add that domain to the admin section. Once you add in your custom domain (for example yourstore.com), the custom domain will be all that the customer sees! Having a custom domain with your store name will strengthen your brand voice (for example homehot.com rather than homehot.myshopify.com)
These are only some notes, you can decide for yourself if you feel they will help your store. Other posters here on this thread have also made some great points!
Let me know if you have any more questions, happy to help!
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