Feedback before running ads please

New Member
2 0 0

Hello all,

Please take a look at our site before we run ads. Any feedback is greatly appreciated. Thank you

For curious minds. 


This is an accepted solution.

Hi @chriso16 

I have some feedback on your homepage.
First off, here is what I like about your homepage:
1. I like the sticky header. This is really great for navigation, and easier for me to click on whenever I want to look for another page. In fact, there was a study that showed that it is 22% faster to navigate and many visitors preferred a website with fixed headers.
sticky header.jpg
2. Drop-down menu. Visitors would like to know what you are selling and need more information right after they land on your homepage, so if you have many collections and categories, having a dropdown menu bar is great. 
drop down.jpg
3. I really like the product images, they are very aesthetic but minimal and simple in a good way. And I like the texts overlay part there, very clear to look at, they aren’t affected much by the background images.
image, text overlay.jpg
Second, I would like to suggest some ideas for your homepage:
1. Consider changing the first background image in the slider. Right after landing on your page, people should know what your business is about, so with the first background with the logo here, it’s hard for me to know that you are selling journals and deco items. You can change it to an image that sophisticatedly shows all products.
Also, the button color “View more” is nearly has the same color as the text background, so it doesn’t look outstanding for me to click on.
And I click on “View more”, it showed up with the “Page not found”, so I think you are still working on that. You can link to the “Our Story” page to get people to read about your business.
page not found.jpg
2. Consider moving the feature collections to right below the slider. You should highlight on the homepage the different types of products users can find on a site, so they will learn more about your business (the range of products you can offer them).
3. Consider having a direct link to “Return Policy” and “Shipping Info” in the Footer. It’s great when I click on the “Frequently Asked Question”, you have answers for shipping and return policy. However, people want to make sure about all the shipping and returning conditions before actually do some actions like buying your products, so you can think about this suggestion.
4. Align the quote position to be precisely in the quotation marks. It is about the look, you can move the text to the left a bit to fit in the quotation marks.
You can read more about how to build a high converting in this article.
If you find my feedback helpful. You can give it a like or mark it as a solution. Cheers! 
PageFly - Advanced Shopify Page Builder - Empowering 90.000+ active merchants.
Survive 2021 with top secrets from e-commerce leaders
Shopify Partner
243 10 33

I agree with @PageFly, your first slide should be changed. It makes your homepage first impression looks both dull and confusing.

Other than that, I'd say your store looks great. It has its unique style that you're trying to build, the checkout process runs smoothly. Safe to say that it's time to test some ads.

Avada is an e-commerce solution provider based in the heart of Vietnam where the best developers unite. Founded in 2017 by Mageplaza, Avada is responsible to complete the mission to help 1 million online businesses grow revenues.
Shopify Partner
894 24 277

Hi @chriso16 !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. If your website is credible, you’ll be able to generate more site traffic.

    One of the best ways to gain credibility is to leverage your relationships with influencers. You can approach this tactic in many different ways.

    If you have the means, you can use celebrities to promote your brand.

    That’s because these people are already known and trusted. Working with a celebrity shows your brand is legitimate. The problem is it’s obvious to consumers these celebrities are getting paid to pitch your products or services. As an alternative solution, you can use micro-influencers. One of the top reasons why I’m an advocate for using micro-influencers is because they have high engagement rates with their followers.

  6. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
  7. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  8.  Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
  9. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well. 

  10. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  11. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
  12. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

  13. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Login + more

Increase conversions with ease here
New Member
2 0 0

Thank you, I adjusted it based on everything you mentioned. I appreciate it!