Hi there! Maggie, Shopify Expert here :)
Your website has a very Celtic feel to it, I love it :)
Consider adding more visuals to the homepage - while text is good for SEO, it's not engaging for your visitors, which might affect your sales. The homepage is very text-heavy and hasn't got many images, which can be a little off-putting and not inviting to browse further:
Also the different font colors can give you a very amateur look - the website almost looks like a personal blog, not an online store.
Consider reducing the amount of text on the homepage [you can add more text onto the About us page or Our Story page. Instead, show featured products here, featured collections, promo banners etc. Make sure there are plenty of images on the homepage, inviting people to browse further and click to other content.
About us page is a mix of Contact us page and store policies. Make sure to utilize this page to build a rapport with your visitors. Tell about yourself - what motivated you to start this business, what kind of expertise you have in this particular niche, and why people should buy from you. Online shoppers like to know who's behind the brand - this kind of personal connection can significantly improve conversion rate, so don't miss it.
Add more trust signals - separate page as a Contact us page, Shipping policy and Returns policy. You have them all mixed together under About us page hidden in the footer, however people might not realize these policies are there. Make it easy for the potential shoppers to find these crucial policies, and it will significantly help you improve your conversion rate.
Here are a few guides that might help:
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Shopify Expert | Ecommerce SEO Wizard
Congratulation for your store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Customize your header and footer with specific functionalities. Your header should offer a smart toggle search bar where people can type in the products they’re looking for as well as go for sticky header. Example of Good Header
Home Page -
A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Example of Nice Home page
Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions.
Collection Page -
Your customer views this page to have an in-depth view of the products and services you offer.
Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page
Product Page -
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page
I’d suggest you to try our all-in-one app, Cart2Sale that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.
Cart Page -
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.
Integrations on your store -
How do you plan to monitor your site performance and track conversions?
Simply set up and integrate Google Analytics and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks on Google.
Besides these tracking methods, make sure the following is included on your store:
If you need help please contact us at https://www.task4store.com/pages/contact-us