Feedback for Moonrise Herbs

moonriseherbs
New Member
1 0 0

We are a small herb shop in Northern California and would love to grow our online business during this time of social distancing.  We appreciate your feedback:

https://store.moonriseherbs.com/

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Rockpapercopy
Shopify Expert
1208 61 364

Hi there! Maggie, Shopify Expert here :) 

 

Your website has a very Celtic feel to it, I love it :) 

 

Consider adding more visuals to the homepage - while text is good for SEO, it's not engaging for your visitors, which might affect your sales. The homepage is very text-heavy and hasn't got many images, which can be a little off-putting and not inviting to browse further:

 

 

Screen Shot 2020-04-25 at 07.13.40.png

 

 

Also the different font colors can give you a very amateur look - the website almost looks like a personal blog, not an online store.

 

Consider reducing the amount of text on the homepage [you can add more text onto the About us page or Our Story page. Instead, show featured products here, featured collections, promo banners etc. Make sure there are plenty of images on the homepage, inviting people to browse further and click to other content.

 

About us page is a mix of Contact us page and store policies. Make sure to utilize this page to build a rapport with your visitors. Tell about yourself - what motivated you to start this business, what kind of expertise you have in this particular niche, and why people should buy from you. Online shoppers like to know who's behind the brand - this kind of personal connection can significantly improve conversion rate, so don't miss it.

 

Add more trust signals - separate page as a Contact us page, Shipping policy and Returns policy. You have them all mixed together under About us page hidden in the footer, however people might not realize these policies are there. Make it easy for the potential shoppers to find these crucial policies, and it will significantly help you improve your conversion rate. 

 

Here are a few guides that might help:

 

 

If you found these tips useful, please like this post and leave a 5* review on my TrustPilot profile. Thank you!

 

Looking for a more detailed critique? Reserve your free website audit here: https://www.rockpapercopy.com/audit/ 

 

Best regards,

Maggie

Shopify Expert | Ecommerce SEO Wizard

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Dear moonriseherbs,

 

Congratulation for your store.

 

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

 

Header/Footer -

Customize your header and footer with specific functionalities. Your header should offer a smart toggle search bar where people can type in the products they’re looking for as well as go for sticky header. Example of Good Header

 

Home Page -

A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Example of Nice Home page

 

Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions. 

 

Collection Page -

Your customer views this page to have an in-depth view of the products and services you offer. 

 

Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page

 

Product Page -

Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page

 

I’d suggest you to try our all-in-one app, Cart2Sale  that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.

 

Cart Page -

Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. 

 

This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. 

 

Integrations on your store -

How do you plan to monitor your site performance and track conversions? 

 

Simply set up and integrate Google Analytics and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks  on Google. 

 

Besides these tracking methods, make sure the following is included on your store:

 

  1. Include live chat option that is visible on every page of your store to keep your customers happy and retain them. 
  2. There needs to be a strong colour coordination among all the colours used on your store. Try to use the same or similar colours used in your logo throughout your store and in the social media business page banner or cover picture you create.
  3. Create a sense of urgency with countdown timer, ‘only 1 left’ features  and promotional banners highlighting ‘sale expiry’.
  4. Ensure your store speed is optimized. You can do this by checking your google page speed score. Minify codes that are redundant or apps that are slowing down the site speed.  Make your site mobile-friendly. 
  5. Optimize your user experience with easy navigation, proper spacing, alignment, font and colour coordination.
  6. Optimize your menu and use silo structure.
  7. Need to do some basic seo.
  8. Add a Blog section - it will be helpful for seo
  9. Better to go for makeover your store

If you need help please contact us at https://www.task4store.com/pages/contact-us

Best Regards
MS Web Designer| MS Web International | Task4Store
Contact Us: https://www.task4store.com/pages/contact-us OR task4store@mswebdesigner.com
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