Hello everyone! I have surpassed the average visitors before your first sale (372) in exactly 2 weeks but still no sales and very little adding to cart traffic. I recently reduced my prices even further. I have free shipping options. I also began using an aliexpress reviews importer but they won't show up on the product page. Just looking for feedback on where to focus on to get my first sale. Instagram ad has been the most effective so far. Generating almost 100 visits from $30. The site can be found at: Gaming By Cap
I've spent a few minutes on your store and I must say that it's looking really cool. I believe that sales depend on many factors (it could be the product quality, price, your target visitors,..) so that I'd love to give you some recommendations for the user experience & aesthetic aspects on your site first.
This badge here is hiding the login option, you should make it smaller or move it to another place.
The favicon is very tiny so that it's better to use a logo image without a background color.
I know that the sidebar navigation is looking good now but it could affect the experience on your site. Because visitors might not be aware of it in the first place even that you have made sticky navigation while scrolling down on the homepage, other pages would be affected too. You could take a reference from the Razer site, They make browsing between pages simple but effective.
I encourage you to put a period for the shipping badge, for example: "free shipping on all orders from 29/03 to 10/04". It will definitely help you to increase the conversion rate on the site.
The next thing is about Product Page, you should consider to include a review section & related product list below product details. That's how we build brand trust with our customers & give them the clue of product quality.
I'm not sure why we have to put the product description & ATC buttons under the product image. It would be better if your customers can see the product image while they're viewing the description or clicking on the buy button.
This buttons here on the homepage are hard to notice & not necessary, I believe that we still have space for more products on the homepage. You could make it 2-3 rows for easier scanning. Also, you can consider adding some trust badges above this section for the site's legitability.
One more thing, I notice that the FAQ page is missing. It should be added to your site in order to reduce the questions you have to answer via the contact form. Also, it will do great help for visitors whenever they have a common question.
I hope that my advice is useful to you. Wish you get more sales in the future & don't forget to stay safe on these days :D
Hey Gaming By Cap,
Your "store product page" needs a lot of "improvisation". Look into the below-mentioned changes for the same:
Coming to your homepage, some of my tips are:
May the store receive its first sale very soon.
1. You should add a separate shipping policy page in the footer menu.
2. Home Page should flow better. I would recommend setting it out like this.
-Popular Products ( 4-8 Max )
-New arrivals, Best sellers
-Newsletter sign up box
3. For getting more sales and revenue you need to focus more on customer engagement You can give loyalty points to your customers on activities like visiting your store, signing up, follow or share on social media, allowing for push notifications, reviews and many more. This will entice your customers and help you to get more email subscribers, push subscribers, collect more reviews. They will come again on your store to make a purchase in order to redeem those points which will double the sales and retention.
4. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store.
If you would like to implement these tools to increase conversions in your store you can install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app. You can check it out.
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