Feedback for my business

Nah153559
New Member
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Hello, my name is Nicky. My business is a all boys clothing store. We have been open since June with no sales. I’m currently spending money on advertising through Facebook. I’m getting 20-50 visitors a day but no sales. My site is Kelnicton.com 

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Hi @Nah153559 

I just had a quick look at your store and below are some comments that I hope it might help you out.

1. Let people know what you are selling

  • “Hero” content to draw attention within 5 seconds

This is the first thing people see when entering your Homepage, which includes the key message offered to captivate the audience. As visitors are unsure about what product they need, try to make it clear about types of products you are selling.

The hero content includes 3 things: 

- Your product range

- Promotions and discounts

- Featured products

You can read details in this guide, using the research’s findings from the Baymard Institute’s e-commerce UX research. 

  • Add a favicon

A favicon is the first thing you need to add a polished look to your website. Increase your brand's trust and attract visitors to your store by this small but powerful icon. 

Here is a quick tutorial on how to add a favicon: https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...

victorbui_0-1599383902269.png

  • Write a clear headline and sub-headline

Banner is the first thing people notice about your store. Consider it as a visual announcement of what you are offering.

Tell your potential audience who you are and what benefit do you offer to them, then add a contrast CTA button to redirect visitors to your most compelling products, promotional campaigns, featured collections, etc and encourage them to the sales journey. 

victorbui_1-1599383903080.png

Below is an example of how it looks like:

victorbui_2-1599383902278.png

  • Short introduction of who you are/ your story

Write a story about you, how you have started with your own business, and a “Read more” text link to the “About us” so that people get to know more about you. Add more words to increase your store credibility.

For example, you might want to include things like the origin of your products, materials, is this safe for children?, or just simply support local manufacturing, etc.

It can be short, but appealing to customers, like the ones below. 

victorbui_3-1599383902271.png

victorbui_4-1599383902275.png

2. Improve your store visual experience

  • Make your product more appealing to customers

Kids have their own lifestyles, and also their parents would like to see how the kids look before making a decision. Display images of how happy, sweet and playful kids are wearing your clothes instead of featuring the product's look. You can show it later in the Product page.

  • Featured product

How about focusing on some featured products that you think might help you to increase sales? Create a section on your Homepage where you would like to draw attention to. 

Think about products with discount price, your unique products, trending products, limited products, or products targeting a certain traffic group. 

  • Use visual elements/ demonstration

An effective storefront will increase your sales. Personally, I prefer a playful, colorful concept for kids clothing brands.   

Also, use a discount banner on top of the page and a pop-up window to encourage more interactions from visitors. 

3. Build proof and trust online

  • Trust badges

How to gain trust from your customers? Trust badges can help to increase your conversion rate. You can read this article from Oberlo for 5 main types of website badges you can implement on your store. They also mention some primary reasons behind cart abandonment for your reference.

  • Connect to other sales channels

Social media has a positive impact on online sales. Try to connect your store to other sales channels to increase your online visibility. An example from Kidstuff:

victorbui_5-1599383902272.png

Also, I have found a guide for some web design tips with explanations, you can read it here.

Let me know if you find this checklist helpful for you, by hitting the “Like" button or mark it your “Solution".

Cheers!

PageFly - Advanced Shopify Page Builder - Empowering 90.000+ active merchants.
Survive 2021 with top secrets from e-commerce leaders
AllFetch
Shopify Partner
520 49 170

Hi @Nah153559

Just take a look at your store and have some comments below: 

- About the banner, move the CTA button to the left and add some texts above the button. 

And by the way, is this the kid look unhappy? you can try to use other banners. 

ConveyLego0612_0-1599451751934.png

- It would be great if you have Quickview parts to help customers see quickly. 

ConveyLego0612_0-1599451930639.png

- It's great to show real-life photos. But the image like this is not good enough. You can try to take a photo inside your house. 

ConveyLego0612_1-1599451982617.png

- You can try to create a gallery to show more real-life product photos on your homepage. Check this app Shoppable Instagram Gallery, it's free and very easy-to-use. 

- Add your product sliders to the left and under of your product photos. Your customers don't like scrolling too much. 

ConveyLego0612_2-1599453086774.png

- You can try to add some discount events like discount popups or an email registration event. 

Here is my view and hope it can help you improve your business. 

Happy selling, 

 

AllFetch - eCommerce Order Fulfillment Service - Serving 10.000+ active merchants.
- We offer many solutions to help store owners grow their Shopify businesses.
- Stay updated with AllFetch: Website / Youtube / AllFetch Community / Facebook / Twitter / Linkedin.
Click Like and Accept as Solution if you like! Want to customize your store, contact us at support@allfetch.com
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Growave
Shopify Partner
894 24 277

Hi @Nah153559 !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
  6. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  7.  Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
  8. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
  9. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  10. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
  11. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
  12. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

    Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
  13. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Login + more

Increase conversions with ease here
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