Hi everyone, I have made this store which is selling the pet water fountain, I know the product is popular and sells well however my ad has had a lot of clicks but no conversions , I would love to hear your thoughts on why this might be!
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Hey @Grace35000 ,
As a person who is fond of pet cats, I would be looking to buy this product. But I do not find the urge to buy from your website. Couple of things you can check:
1. Product detail page does not seem very appealing: I would suggest a basic cleanup to make it look clean.
2. Add a favicon to your website: this will help strengthen your brand and to add a polished look to your website.
3. Free shipping is the biggest enticement for shopping online. Either you can provide free shipping as Standard (normal delivery), and shipping charges applied for Expedited (faster delivery)| or you could provide free shipping for orders above a certain value. Either of these, it will help you get more sales/increase conversions.
I suggest you try these, and let me know if you want more help. I'm happy to be of assistance.
Congratulation for your store.
Hope following suggestion will help you.
Hey Bargain Talk,
After going through your site, I conclude that though it looks good, still, there are quite a few things missing in your store. Look into the following missing elements for a better sales rate:
May the visitor traffic convert into a lot of customer sales.
This is an accepted solution.
Hope you're doing well and safe!
Congratulations on your store! It looks great, you're definitely headed in the right direction design wise. And I would definitely like to point out some of the positive things about your website which I don't get to see a lot.
With a few tweaks and turns, you can definitely reach your desired destination!!!
Let me help you towards it. I have a few recommendations that might help you with the same.
1. Add a favicon to your website. There is no way around it, it builds your brand strength and helps viewers to identify your website with ease.
2. Since you're selling a single product right now, just give an option for the buyer to buy the product from the home page itself. Give an add to cart and buy now option to the buyer wherever it's possible.
3. Length of pages - Your product single page is long and would also be needing a scroll to top button so that the viewers can easily go up to the top of your page with just one click. Providing you with a link of an app that does this best. Scroll to top
4. Images size and dimensions - Make sure all your product images are the same size and dimensions and the same style/brand as you add more. This is going to help tie your site together.
5. "Linked In, Twitter and Facebook" are the gems of e-commerce store advertising. Hence, should be added to the site footer.
6. Lastly, and THE MOST IMPORTANT - As per my opinion, you need to create a some urgency and social proof on your store. And I sincerely think you need to add a top announcement on your store which shows urgency and you can display your announcements like "free shipping",etc. on them. I highly recommend Superbar
You can use the same app (Superbar) it provides you tools like a countdown timer, geolocation, etc. I’ll be adding links of a few apps that you could use for social proof as well below.
For example, I'm sure you've seen how amazon creates urgencies in sales by showing the number of products left, upcoming sales, or drive sales by showing how quickly they have to order an item to get quick delivery, right down to the minute.
If you want to sell more, boosting the sense of urgency in your marketing is the way to go. Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.
One parting tip: like many other techniques, the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously.
Instead, focus on periodically offering great deals that really are limited. I'm providing you some other app links that might be useful.
Links - Urgency Pack Ultimate
If you follow the above recommendations I think you should significantly have an increase in sales!
I sincerely hope my insights will be of help to you. Do let me know if you have any more questions.
(Please accept and like my solution, I will be grateful)
The pleasure is mine! Happy to help you.