Congratulation for your store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Page loading Speed--
Mobile Speed Need to Improve, Currently 23-30 . you need to improve website speed to make it more user-friendly for both device desktop and mobile. This is one of the most important steps for improving conversions and sales. This year, during the Black Friday Cyber Monday (BFCM), Shopify stores in 175 + countries around the world created a new record with $2.9+ billion overall sales. Among these, 69% of sales have been made on phones or tablets, while only 31% happened over the desktop.
Header -- Have a smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing. Example of Good Header
Home Page -
A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Example of Nice Home page
Collection Page -
Your customer views this page to have an in-depth view of the products and services you offer.
Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page
Product Page -
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page
Cart Page -
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.
Besides these tracking methods, make sure the following is included on your store:
1. Add live chat support.
2. Create a sense of urgency with countdown timer, ‘only 1 left’ features and promotional banners highlighting ‘sale expiry’.
3. All banner need to improve
4.You need to High hight your UVP ( Unique Value Proposition )
5. Header and Footer Area need to Improve
6. Overall Font, Color, Spacing, Alignment need to adjust
7. Trust badges should be on the home page like 100% Authentic products, Easy return, etc
8. Add a Blog section - it will be helpful for seo
9. Index all products at Google
If you need help please contact us at https://www.task4store.com/pages/contact-us
To add the previous suggestion, although your product catalog contains limited products right now, I missed seeing any social proof and urgency. Something that would catch my attention and drive me to buy immediately. You could relate to this by thinking of a real life store - when you pass by their window, you'll see their latest collections, top offers and bestseller, isn't it? Well, that's the same for an online store as well!
What the store could really use a clear message to 'Buy This!'
A suggestion here. You could add some kind of stickers or labels to highlight things like trending, running out fast, back in stock, hot seller etc. The Shopify app store is source of some really good Apps that can give your catalogue the focus it really needs. That's the best way you can make sure that a new visitor ends up buying and experiencing the same joy that you feel when you create and showcase these products!
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!
P.S: COVID offers for all stores - https://community.shopify.com/c/COVID-19-Partner-Offers/Free-Credits-for-In-Store-Conversion-Sticker...