Feedback needed - High traffic from social media but need to increase conversion rate

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Hello everyone!


I recently launched my own line of fun socks for men. I've had some orders made but I'd like to increase my conversion rate so I'm looking for feedback on my site, good and bad.


The brand I'm creating is very fun, and colorful. I've had good response on Instagram (@mrfibs), so I'd like to hear your thoughts on the design of the site, the tone, and what you think I could do to increase sales.


Note: I've been running Instagram and Google ads but the vast majority of my traffic comes from Instagram (about 80%).


My Shopify site is: