Feedback on Ethical Site with low conversion rate

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SAM & LANCE takes the guesswork out of ethical shopping. Discover our marketplace of jewelry, skincare, and home goods made by women around the world. 

Our conversion rate is only around 0.5%. Would love some feedback or suggestions on our site in order to increase that.


Thank you!!

Shopify Partner
894 24 277

Hi @samandlance !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. Conversion optimization is much more than boosting immediate sales. It’s also about capturing information that could lead to sales.

    The add-to-cart rate tells us the percentage of visitors that placed an item in the shopping cart, regardless of whether the visitors consummated the purchase. The action typically represents an intent to buy, and it is usually higher than the purchase conversion rate.A high add-to-cart rate indicates strong product pages and calls-to-action. 

    Adding a product to the cart is one step in the sales process. The purchase conversion rate tells us not only the percentage of buyers to visitors but also the percentage of abandoned carts. The average purchase conversion rate is around 2.3 percent, with the top performers reporting upwards of 11 percent.

    Not all hope is lost when you don’t get the sale. Capturing email signups is the next best conversion to a sale because it connects the site with prospects. The average conversion rate for email signups from websites using scroll boxes and popups is about 2 percent, with the highest at roughly 5 percent. 

  6. Your mobile page speed score is only 17. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.
  7. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  8. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
  9. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  10. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
  11. The items in your store are more on an expensive side, therefore I recommend giving back to your customers by rewarding them with free shipping, discounts, and other goodies for spending a certain amount of money on your site. That way,  letting your customers know that you care about them.
  12. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Login + more

Increase conversions with ease here

Hi @samandlance 

After spending few minutes on your store, I have to say that it's such amazing work and the images are gorgeous. Moreover, I have some recommendations on your Product Details page, hope that it will be useful for you.

1. Add to Cart button

Screen Shot 2020-09-09 at 15.43.23.png

I would highly recommend you spread out Product's price from ATC button. Make your product's price larger and put it below your product's title, locate and style the price so that it’s the most visible possible so that people can find it without effort. In the future, if you have a promotion or this product is on sale, it will be easier to display on sale price.

2. Product Description

I would like to say that customers will not pay attention to it much, cause it have a lot of text and the layout of displaying it's quite hard. I would recommend put it in a Tab below the product's image. It will make your page cleaner instead of displaying so much text like this.

3. Product Reviews

Most of customer read reviews before purchasing an item.  In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. It will build up your product more trustworthy, and also boost your conversion rate.

4. Shipping – Always include shipping cost

  • Always include estimated shipping cost and shipping date
  • Be cautious when using “Free delivery”. Try to avoid surprising people with additional costs on “Free deliver” products. 
  • If a product is available for “Free delivery”, place the badge near the “Buy” button

Hope that all of my comments could be useful for you, furthermore you can check out this article to optimize your Product Page.

CRO Expert at PageFly - Advanced Shopify Page Builder - Empowering 90.000+ active merchants.
Survive 2021 with top secrets from e-commerce leaders

Hi @samandlance.

I must say you own a nice business. I just had a few comments about your home page and product page - it general they're built nicely but to boost conversion rate you need more than beautiful images and color.

1. Hero section in home

The heading would be hard to read with all letter capslock, recommend to capslock the first letter of important words.

Recheck your CTA - I checked the first one and no redirect?

Screenshot at Sep 09 15-36-33.png

2. Show the breadth of your products - instead of showing a few Product - you can feature your Collections in the Home page, by that way your visitors can quickly catch what kind of product you sell

3. Add testimonial on homepage would be a great idea to increase trust

I think there are more you can practice to your home page, you can take a look at this article about How to Personalize your homepage 


For Product page

1. Increase product image quality and zoom in function - add 3-4 photos of multiple angles - you can see the image in low quality and might look unprofessional, visitor will leave the page early 

Screenshot at Sep 09 15-55-32.png

2. Add refund policy in product page to reduce the bounce rate for the first time visitor - with this assurance they're more likely to buy from you

More tips for high converting product page you can found in this article . 

As your store is just started I think there are many you can try then optimize it continuously

Hope you find this helpful


PageFly - Advanced Shopify Page Builder - Empowering 90.000+ active merchants.
Survive 2021 with top secrets from e-commerce leaders

Dear @samandlance 


Congratulations for your store!


I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:


  • Add Testimonials at homepage
  • Add Sticky Buy now or add a cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  • Add Promotional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
  • Product page layout needs to improve. Example of Ideal Product Page 
  • Highlight your USP
  • Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
  • Do Some ON PAGE SEO
Best Regards
MS Web Designer| MS Web International | Task4Store
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