SAM & LANCE takes the guesswork out of ethical shopping. Discover our marketplace of jewelry, skincare, and home goods made by women around the world. https://samandlance.com
Our conversion rate is only around 0.5%. Would love some feedback or suggestions on our site in order to increase that.
Hi @samandlance !
Welcome to Shopify and I wish you good luck!
Conversion optimization is much more than boosting immediate sales. It’s also about capturing information that could lead to sales.
The add-to-cart rate tells us the percentage of visitors that placed an item in the shopping cart, regardless of whether the visitors consummated the purchase. The action typically represents an intent to buy, and it is usually higher than the purchase conversion rate.A high add-to-cart rate indicates strong product pages and calls-to-action.
Adding a product to the cart is one step in the sales process. The purchase conversion rate tells us not only the percentage of buyers to visitors but also the percentage of abandoned carts. The average purchase conversion rate is around 2.3 percent, with the top performers reporting upwards of 11 percent.
Not all hope is lost when you don’t get the sale. Capturing email signups is the next best conversion to a sale because it connects the site with prospects. The average conversion rate for email signups from websites using scroll boxes and popups is about 2 percent, with the highest at roughly 5 percent.
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
After spending few minutes on your store, I have to say that it's such amazing work and the images are gorgeous. Moreover, I have some recommendations on your Product Details page, hope that it will be useful for you.
1. Add to Cart button
I would highly recommend you spread out Product's price from ATC button. Make your product's price larger and put it below your product's title, locate and style the price so that it’s the most visible possible so that people can find it without effort. In the future, if you have a promotion or this product is on sale, it will be easier to display on sale price.
2. Product Description
I would like to say that customers will not pay attention to it much, cause it have a lot of text and the layout of displaying it's quite hard. I would recommend put it in a Tab below the product's image. It will make your page cleaner instead of displaying so much text like this.
3. Product Reviews
Most of customer read reviews before purchasing an item. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. It will build up your product more trustworthy, and also boost your conversion rate.
4. Shipping – Always include shipping cost
Hope that all of my comments could be useful for you, furthermore you can check out this article to optimize your Product Page.
I must say you own a nice business. I just had a few comments about your home page and product page - it general they're built nicely but to boost conversion rate you need more than beautiful images and color.
1. Hero section in home
The heading would be hard to read with all letter capslock, recommend to capslock the first letter of important words.
Recheck your CTA - I checked the first one and no redirect?
2. Show the breadth of your products - instead of showing a few Product - you can feature your Collections in the Home page, by that way your visitors can quickly catch what kind of product you sell
3. Add testimonial on homepage would be a great idea to increase trust
I think there are more you can practice to your home page, you can take a look at this article about How to Personalize your homepage
For Product page
1. Increase product image quality and zoom in function - add 3-4 photos of multiple angles - you can see the image in low quality and might look unprofessional, visitor will leave the page early
2. Add refund policy in product page to reduce the bounce rate for the first time visitor - with this assurance they're more likely to buy from you
More tips for high converting product page you can found in this article .
As your store is just started I think there are many you can try then optimize it continuously
Hope you find this helpful
Congratulations for your store!
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site: