After having a look at the store, I conclude that it is quite amazing and close to perfect. It has everything at its place from top to bottom but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
Sales Pop syncs your store's data to turn recent orders into sales notification popups on your storefront. This is Sales Pop's highest converting feature and is most commonly used on product pages, collection pages.
I hope my feedback will help you in converting visitors into customers.
I just took a look at your store and I think it looks really good. There are just a few minor things that I might consider changing
Did you think about adding reviews. If you add reviews it will help keep your customers on your site. If your customer needs to leave your site to do research on a product they might not come back, adding reviews can help with that.
After carefully reviewing I don't see a sense of urgency. Imagine you are a customer browsing an online store. Maybe you are ready to buy maybe you aren't. But there is a good chance you aren't in the buying mood at the moment. If you add a sense of urgency to your store it can help more of your customers to buy, and have them buy faster. One way you can do so is by adding https://apps.shopify.com/better-countdown .
An important thing I couldn't find is an always visible buy button. Every extra step that a customer has to go through, makes it more likely for them not to buy from you. If you are getting a lot of customers coming to your store, but not buying, one of the reasons might be that it is just a bit too hard. If you can make your buy button always visible (especially important when people are on their phones), it can help more of your customers want to buy from you, I wrote an app that can help with that https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales .
Nice job on your all of your hard work so far, and I'm sure that just a few minor changes will really help.
If this helped you consider signing up for my free email course at https://mailchi.mp/7d8692283c12/shopify-conversion-course
I just had a look at your website, it's amazing. I have noticed a few minor things that you might consider taking to make your store better.
Popup- Pop: It should be displayed one time after loading the page. Currently, it is loading after every 30sec which is very irritating. It can also distract the customer and they will leave your website without exploring further.
Homepage: Check the homepage flow, above the fold and below the fold content should be strategically decided. You can add ‘offers & discount banners’ on the homepage to engage users.
Mobile Responsive: Make your website responsive. Nowadays approx 90% audience is using mobile for each small thing. Google’s algorithm is human-based, consider the trends Google has prepared mobile-first indexing and effectively enabled Starting from July 1, 2019.
Speed Optimization: To increase visitors you need to work on your website performance’s speed as I am seeing it is very slow i.e 21%. Fast page load time will also boost the website’s crawl rate and It also will improve the user experience. Also, you need to optimize website images.
Structured Data: What I noticed is the non-standard Implementation of Structured data on your website. So effectively implement it to increase the search appearance on SERP.
Try Campaigns: As it's the start of early November and Christmas is around so you can try a festive season campaign with attractive offers, it is the best choice to gain the attention of your customers.
Gmail Sponsored Promotions: Gmail Sponsored Promotions can deliver high volumes of conversions so you can give Gmail ads a try.
Build trust: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals help customers to feel more secure in their buying decision.
Add call to action: You need a strong call to action to convince people to act. Try to use good CTA to increase conversion and sales.
Footer: Mobile view of the footer menu links is messed up.
I hope you like it!!! If you have any questions, don’t hesitate to ask!!
I have a couple kids brands as clients and they sell a mix of toys, clothes and other products. I have also lived in the UK and worked on ASOS, Jack Wills and other fashion brands. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Hey! I just went through your store it's so beautiful. You need to start focusing on your website engagement and interaction. No matter how much effort you put in your store but everything will go in vain if you are not able to capture your visitors on the website. Start using loyalty programs for customers for every action they take on your store. A loyalty program entices your visitors to keep engaged with your product and website.
In Fact, you can rewards loyalty points to your store visitors when they "allow" your push notification opt-in or when they share your store on social media and a lot of other activities. Add pop-ups, web push notifications. Increasing engagement will help you to capture visitors to your store which will increase conversions and sales. Start notifying your customers when they abandoned your cart. This can be done in many ways.
You can send them an abandoned cart push notification or an abandoned cart email. Abandoned cart emails are easy to create, and go a great length to pull back reluctant customers. This will reduce your cart abandonment. Not only this you can also start rewarding your customers with loyalty points when they come back to recover the abandoned cart. Discounts are easy to create. Simply decide on the amount, generate a discount code, and leave it in the abandoned cart email.