Hi, my homepage bounce rate is currently around 60%, which is high in my opinion. People are arriving via our Google Ads (PLAs and Search Ads), and via Instagram Ads. So means they are interested. But most are leaving right after they view the homepage.
Our website is www.kaikaiash.com, and we sell toy storage boxes.
I'd like to get feedback on what you all think of the homepage. If you were in the market for one, how can I improve the homepage to better persuade them that our boxes are for them, and that they don't need to look further?
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Hey congratulations on opening such a great store, honestly I like it a lot, but I think there might be a couple things you could consider changing.
Did you think about adding a sense of urgency. By using urgency, you can make your visitors feel like they are missing out unless they order immediately. The 'Fear of Missing Out' that they experience, will increase your ability to convert them into buyers. One app that can help you with that is https://apps.shopify.com/better-countdown . It really can make a big difference in getting your customers to buy from you
After carefully reviewing I don't see a blog. Adding a blog to your site would help to increase SEO on your site.
One thing to consider is adding reviews. Adding reviews would help your customers research the products they are going to buy. Plus if someone likes a product they bought from you they can leave a review.
Overall your store looks really good, I think with just a little bit of time and effort you'll be able to create a really awesome store!
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Honestly Your Store Is looks good but Not premium store. You used a simple free theme (supply theme). Firstly you should work on your product page because I think it does not look good. You also should change some text like "shop for". Actually the conversion rate mainly depends on your products. And you run PLA ads. In my experience, PLA ads are best for conversion. You just modify your store day by day and check user expiration, hope you get the best result soon.
This is an accepted solution.
A 60% bounce rate is not bad tbh. I would not look at that as your metric of success though. You should be looking at sales and revenue from your traffics sources across Google, Facebook and Instagram. PLA aka Google Shopping will be sending traffic direct to your product pages and if that is not converting, then I would be worried. It could mean you bids are to high or your campaign structure is not correct. This assumes all your items are approved in your Google Merchant Centre and your shopping feed is the best it can be.
We have a couple kids brands as clients and I'll use that experience to give you feedback on the site. You have a beautiful site and the product images and photography across the site is perfect looking... easy to see and high rex photos. Here are some areas I would tweak if you were our client.
Collection Page Feedback
Product Page Feedback
As I said, your store is great and I'm loving the product and product images. These are some ways I would make the site even better. Hope you found this helpful, if so please click "like" below to let me know.
Hey, good to know you have done so much effort and getting a lot of traffic though bounce rate is bit high.
If I was you, I would have done these changes as it will help you in improving UI and overall functionalities to become more user friendly and eventually leads to sales.
You don't need to be disappointed, as store is decent,unique and attractive.