I have made two sales after tons of traffic to my store. I don't know if it is my store, my ads on Facebook and Google, or bad products. I need a honest assessment on store and products so I can try and find the root cause of my low conversions. Your time and help would be greatly appreciated!
Hey! I just went through your store here are my suggestions.
If you are having traffic but low sales this means you might be having a high bounce rate. It’s good to display testimonials on the homepage and add Q&A to establish authority and influence visitors with user-generated content. Turn your customer content into sales by collecting and leveraging reviews, ratings, and Q&A. You can have a review button on the homepage which makes it easier for customers to review and go through them. You can give loyalty points to your customers on activities like visiting your store, signing up, follow or share on social media, allowing for push notifications, reviews and many more. This will entice your customers and help you to get more email subscribers, push subscribers, collect more reviews. They will come again to your store to make a purchase in order to redeem those points which will double the sales. This is how you can increase conversions and sales.
Cal here from Shopify, thanks for reaching out to us. I've really enjoyed browsing your store. You've done some really great work! I have some suggestions that you could consider implementing on your site:
In terms of marketing, how exactly are you running your ads? Perhaps the traffic you are receiving isn't the correct sort of traffic for your niche. Have you tried working with influencers? They have a ready-made audience and might be more suitable while you test your products.
Cal | Social Care @ Shopify
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Overall I think your shopify store looks pretty good, But I noticed a couple of things that you might consider adding.
I wasn't able to find a blog. A blog could be used to drive more traffic to your store, and you could also use it to recommend potential products that your customer could buy.
Did you think about adding reviews. It would be good to add reviews for your products. Think about it when was the last time you bought a product without reading the reviews first? I think you should definitely add some reviews.
After carefully reviewing I don't see a FAQ section. Customers often times will want a lot of information before they make a decision to purchase. Adding an FAQ section with information about things like shipping rates, returns, and anything else relevant can help your customer more easily make a decision to purchase
One thing to consider is adding social media links. Adding social media for your store can go a long way in fostering a brand
You might consider adding an always visible buy button. The buy button is probably the most important button in your entire store and you need to make sure that your customer can always easily find it. If your customer needs to scroll all they waaay back up after reading your descriptions, they are more likely not to buy from you. A lot of people are very busy, and every extra step that you add is another reason why they might not want to buy from you. I recommend adding https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales . It can help you make sure your buy button is always within a thumbs reach for your customer.
Did you think about adding a sense of urgency. Imagine you are a customer browsing an online store. Maybe you are ready to buy maybe you aren't. But there is a good chance you aren't in the buying mood at the moment. If you add a sense of urgency to your store it can help more of your customers to buy, and have them buy faster. One way you can do so is by adding https://apps.shopify.com/better-countdown .
But seriously your store is actually really great, and I think just a few minor tweaks could really go a long way.
P.S. I created an email course at https://mailchi.mp/7d8692283c12/shopify-conversion-course, after reviewing a bunch of stores I noticed that there are a few tips that might help, and I created an email list to help with it.
To learn more visit https://www.answrly.com/
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