I'm new to this shopify ecommerce business and would like some feedback on my store. Can someone with the higher level of expertise in this area give me feedback on how I can improve my site and to get the right customers in to my store? My store is focus on kids decor area. Please visit my site at www.kidswallstation.com
Thank you and any feedback is welcome!
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Though the product images of your store are quite beautiful and unique yet, your store lags some basic important features which are quite crucial for grabbing more and more sales and conversions. My suggestions for store improvement are as follows:
Hope store optimization provides you with a lot more success.
First impression of your site is very positive. I respect how you make it clear of what you are offering right away. Confused customers is a very common thing especially when it comes to having a unique design along with clear information.
Lets go section by section and overview the most important parts that affect customer experience a lot:
It is a face of your business in online space. Everything you have there, needs to be accurate and understandable. You can even use paid page builders there to make the best first impression possible.
-Since it is a kid's store, you can take advantage of that and make the wording more fun and creative. Simply rename the "Collection list" to "What your heart desires" or something like that, the point is to make is personalized to your niche.
-Using the same container size is a great way to go. You started the page body from a wide image, you can keep the same sizing for all the sections below.
Do not add more images though, just expand the size:)
-I recommend using the most of the footer menu. That is a space that people go for additional information, and that is where most of the merchants keep the Subscription box, meaning that your visitors will most likely go there as well.
1)The page loading speed seems to a major issue.
Make more research on that, take a look on CSS that is not being used, use lazy load to optimize the speed.
For enhancing customer experience, I suggest using our app Growave It has over 10 features and does not affect your page loading speed.
2) The font size on the site is small and a little faded. I understand that you want to keep your site as neat as possible, however people tend to ignore information in smaller fonts.
I think that is all what I can think of right now.
Hopefully, I managed to help you if so please let me know by liking the post or marking it as a solution.