First of all, I enjoy your site. The branding colors are playful, fun and inviting.
Let’s start with your homepage.
A few quick things to consider:
Your website, especially your homepage, could benefit from heatmaps to see where people are clicking (or not) and how far they are scrolling. You can test removing different elements (i.e., your new arrivals collection).
This is where I see most of your changes being made. Heatmaps would show you which collections in your menu bar are receiving the most clicks. You can answer questions like:
While I like your All Products option, it’s difficult to find what I’m looking for. I can’t see just the oils or filter it to view just the humidifier diffusers. It became difficult for customers to get to the products they want to buy.
This is where session recordings come into play. Recordings are like a DVR for your website, so you would be able to watch visitors engaging with your website. What happened? What stopped them from making a purchase?
Remember what I said about chat? This would be another great time to use it. If you set up auto invites, you could send an engaging chat invite to customers that meet certain criteria, such as staying on a certain page for 45 seconds or more. You’re actively reaching out to those customers who may be having issues.
Launch a poll to ask customers what they want to buy or if you’re missing a preferred payment method. Maybe you’ll find that people want a certain oil or diffuser that you aren’t selling. Maybe you find a major website hurdle you didn’t expect.
Whatever it is, you’re giving your customers a chance to engage with you and give you valuable feedback. Lucky Orange has polls, chat, heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
You are doing so well, MissMisty1! Keep up the great work. I know that a little insight from visitor behavior is really going to take your store to the next level.
Cheers - Danny
Really a great store. I would recommend you to display testimonials on the homepage. Also, you can make your store more engaging by adding a loyalty reward program, start using loyalty programs for customers for every action they take on your store. A loyalty program entices your visitors to keep engaged with your product and website. In Fact, you can give rewards and loyalty points to your store visitors when they "allow" your push notification opt-in, sign up, leave a review or when they share your store on social media and a lot of other activities. This will help you to convert your visitors into customers and will retain them for a longer duration.
Add a referral program. It helps in increasing engagement and strengthens your online presence and increases the chances of potential revenue. A customer who refers a friend is likely to visit your website more frequently to either claim rewards or even just discuss a product with others. The more often a customer returns to your site, the more items they tend to purchase.
Add a Livechat to make sure you never lose any of your customers.
If you would like to implement these tools in your store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is fully integrated.
I just had a look at your website. Good work! below are some of my thoughts:
I like your homepage flow and product page. Good to see that you have write a review sections on product page.
Sticky Header: To give a better navigation experience to the user you can create sticky header. Sticky header is something that remains fixed to the top of the website, and are visible even when you scroll down. Also, reduce the header height, it should be less.
Use Videos To Engage Your Audience: It's worth to add brand video, or short clip on the features of the product to engage the visitor.
Show Off Trust Signals and Customer Testimonials to boost conversion: Customer testimonials and trust Signals build customers trust and help customers to feel more secure in their buying decision.
Mobile Score: Your google page speed score is 34. It should be 65-70. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.
Scroll Back to Top Button: You can create a scroll top button to take a user at the top of the website to improve your website’s overall user experience.
Social Media: Integrating more social plugins on your website to increase traffic. Create social media pages for your business helps to reach more customers. Social media make your business visible and it expands conversion such as Facebook, Twitter, Pinterest, and Instagram are great platforms for marketing and connecting with your new and existing users.
Live Chat Support. Integrate live chat support on your website. A website with no live chat is like a store with no sales assistant. Start a conversation with your visitors and turn them into happy customers.
I hope you like it!!! If you have any questions, don’t hesitate to ask!!