Feedback on My Store

[Luiki93sc]

Hi people ! 

I think there must be something wrong, Convertion rate has slightly droped. So with 200 visitors a day I make about 4-5 sales.  Could you have look and give me some objective tips please  

www.kitchenallout.com 

but customers landing straight to this page : 

https://kitchenallout.com/products/portable-blender?variant=32258811986004

[MS-WEB-DESIGNER]

Dear @Luiki93sc 

Hope following suggestions will help you:

• Improve your logo and add favicon
• Mobile Speed Need to Improve, Currently 35-45

• Add form at contact us page
• Add Custom Slider(Hero banners) with Call to Action
• Highlight your USP
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
• Add Testimonials at homepage - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
• Do on page seo
• Add collection page
• Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
• Product page layout needs to improve.Example of Ideal Product Page

[Growave]

Hi @Luiki93sc !

I recommend changing the theme, now it does not look professional at all.

Add a favicon

I have also found that there are only a few products in your store, try adding more products so that your customers will have a lot of options to select from.

Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.

90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.

The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.

The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.