This is my first time posting on a Shopify forum. We launched our t-shirt store https://thedesicrowd.com a month ago. We have been running $5/day FB ads so far we have received 500 visitors but 0 sales. I would really appreciate if someone can rate our store and provide some feedback to get our sales going. Your feedback is highly appreciated.
Jason here from Shopify Support.
I love your store and the mission that you have. The images you use are right on the point and you've chosen a great color scheme to go with your branding. After going through each section in detail, here are some of my suggestions that can help you improve your store's user experience. This, in turn, will increase your conversion rate.
These are the minor tweaks that can help you improve your store content and design. Now, let's go over your digital marketing strategies. How have you been creating the Facebook ad? Is the active ad campaign the same one as the one you've created originally? Or you've made modification along the way and the ad campaign has been evolving? Is this your first time creating a Facebook ad campaign? Feel free to share more of your strategy and I'd be happy to offer you some pointers or share more resources with you to help you get the sales.
I hope this information helps. However, should you have any questions, please don't hesitate to reply back here and I'd be happy to help out!
All the best,
@JasonC already gave some great feedback but I wanted to emphasize some elements.
- The empty space in the dropdown is difficult on the aesthetic of balance. If you can fill in the space like you have with Desi Tees it would help.
- The grey font on a grey back ground on the main menu is hard to read - Perhaps try black font or a white background.
- The font used on the About Us page (and perhaps others) is quite difficult to read.
- I didn't see any obvious links to social profiles (FB, Twitter, Instagram). Leverage these (Instagram especially) - it works well for fashion brands.