I've recently made a few changes to my website in hopes of converting better. Currently, I've had about 800 visitors in the past week on my store with only 1 sale! Asides from the one sale, I've had only a few add to their cart and that is it. My ads all link directly to a specific product so I'm curious if my product page is causing them to bounce.
Please give me feedback on whatever you see I could do better or any reason as to why I'm loosing out on so many potential customers.
This here is a link to one of my product pages, but feedback on any part of the website is greatly appreciated!
Right now I can only point out things I see, but it literally could be anything and it doesn't necessarily have to be with the design of your website.
In fact, I quite like your website. It has a nice layout and theme, and I like the custom product photos. It also seems fast, and the items have reviews. I went through the purchase steps, without buying anything and it works well. However, there are several things I would recommend.
First, I would remove the product as the first thing on the Home page. This seems a bit forceful on the customer. Try adding a hero section instead to give visitors a sense of your brand and spark their curiosity.
Second, my advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives, not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We could look at where the traffic comes from and why.
If you would like, I can provide a free analytics consultation which involves:
If you are interested in working with me and getting some consultation just send me your email in a private message and we can work together more efficiently via email.
If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.
Sounds good, appreciate it! I look forward to hearing from you.
Beyond adding a product description on a few product pages, they look pretty good and should convert. Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal when advertising online. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. I would say you have a traffic problem and not a site problem. Hope you found this helpful, if so please click "like" below to let me know. You can also accept this post as a "Accepted Solutions" if you found it extra helpful! Good luck.