Feedback on Product Page - High Traffic No Sales

Arobia
New Member
11 0 0

Hello,

I've recently made a few changes to my website in hopes of converting better. Currently, I've had about 800 visitors in the past week on my store with only 1 sale! Asides from the one sale, I've had only a few add to their cart and that is it. My ads all link directly to a specific product so I'm curious if my product page is causing them to bounce.

 

Please give me feedback on whatever you see I could do better or any reason as to why I'm loosing out on so many potential customers.

Thanks!

This here is a link to one of my product pages, but feedback on any part of the website is greatly appreciated!

https://arobiacrystals.com/collections/accessories/products/healing-crystal-pendant-necklace

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Arobia
New Member
11 0 0

Forgot to mention, please view on mobile. 90% of all visitors are viewing on their phone

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Hey @Arobia

Right now I can only point out things I see, but it literally could be anything and it doesn't necessarily have to be with the design of your website.

In fact, I quite like your website. It has a nice layout and theme, and I like the custom product photos. It also seems fast, and the items have reviews. I went through the purchase steps, without buying anything and it works well. However, there are several things I would recommend.

First, I would remove the product as the first thing on the Home page. This seems a bit forceful on the customer. Try adding a hero section instead to give visitors a sense of your brand and spark their curiosity. 

Second, my advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives, not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We could look at where the traffic comes from and why.

If you would like, I can provide a free analytics consultation which involves:

  • taking a deep dive into your data: look at where your traffic comes from, what they do on the site, why they might be dropping off
  • identifying metrics and areas that could cause issues
  • working together to see what we can improve to bring up that conversion rate
  • at the end of the day, you know your market the best, but I can help to provide key insights and a second opinion on what could be improved

If you are interested in working with me and getting some consultation just send me your email in a private message and we can work together more efficiently via email. 

If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.

Cheers,

ui-gab
https://www.uiavenue.ca
We specialize in data analytics. If I've helped you today, please give our give our app a try (15-day free trial) https://apps.shopify.com/ui-ave-analytics and maybe write a good review.
Send me a message if you want a free data analysis consultation.
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Arobia
New Member
11 0 0

Thanks for the feedback!

I'll start changing up my home-page now and in the meantime I'm giving your app a look. Looks really well done and useful, in fact I'll probably install it and give it a shot and maybe even shoot you a email in the coming days.

 

Regardless,

Thanks

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Sounds good, appreciate it! I look forward to hearing from you. 

ui-gab
https://www.uiavenue.ca
We specialize in data analytics. If I've helped you today, please give our give our app a try (15-day free trial) https://apps.shopify.com/ui-ave-analytics and maybe write a good review.
Send me a message if you want a free data analysis consultation.
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Beyond adding a product description on a few product pages, they look pretty good and should convert. Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal when advertising online. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. I would say you have a traffic problem and not a site problem. Hope you found this helpful, if so please click "like" below to let me know. You can also accept this post as a "Accepted Solutions" if you found it extra helpful! Good luck.

 

 

 

We help ecommerce & DTC brands create, manage and scale profitable PPC campaigns: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
Arobia
New Member
11 0 0

Just bumping this to get a few more responses...

Added a little more to 'reviews' as well as made a few products 'on-sale'. 

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