I recently lauched a new store (www.mysurvivalistgear.com)and had been running FB ads for almost a week. I am getting visits but no conversions. My ads link directly to the product pages. I installed the Lucky Orange app to get more info on the visitor activity on my site and I find that a lot of people are not even scrolling down. They are just visiting the product page and leaving. I feel like the loading time of the page may have something to do with it. I tried to use PageSpeed Insights and made some changes (removed some apps, compressed images). My score improved a little but the behaviour of the visitors are more or less similar.
Could anyone tell me if my pages take too long to load? Also what other factors could be contributing to the low conversions.
Here's one of the products I promoted: https://mysurvivalistgear.com/products/watch-me-light-up-rechargeable-windproof-lighter-watch
Thanks in advance!
Firdaus greetings to you.
I think you need to have a relook at your brand, as some products don't fit the overall theme of the store for example the zombie shirt? What does that have to do with survivalist gear...? The beard shaper? Also the logo you need to look at the design of it, it sticks out but not in a good way. Wouldn't it be possible to have a design with little thumbnails under the big main product picture on the thumbnails. This would substantialally decrease your load times and still give the client plenty of viewing angles for each product.
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I'd say that when I enter the site I want to know what you offer straight way so maybe ditch the big intro image and stick products in front of people eyes! Dont ask people to "explore" bring the adventure to them.
I cant see who is behind the brand! Who are you?
I'd first build a social following and then try and sell to them.