Our shop is: store.useum.org and it is essentially the shop of USEUM.org which is an on-line fine art gallery featuring 84,000 artworks, offering free artwork downloads (Download Artworks), e-cards and more.
Nearly all of our shop traffic comes from USEUM, landing directly on product pages.
Up until now I had the impression that our problem was that not many people visit our shop. USEUM has 1,500 visitors every day, whilst our store has 30-40 visitors a day.
However, yesterday USEUM got picked up by VICE Italia and we had 502 visitors on our store, 90% of them from the US, and still 0 sales.
Then I realised that the products we have been selling consistently, are those that are absolutely unique on our site and people cannot find them elsewhere. For example our best seller is Okra Smugglers [This work was once featured on Reddit and since then it gets some sales every now and then].
What would you advise us to do in order to start selling more consistently? So that we start selling other products too, not just those 3-4 that are absolutely unique on our site?
Thank you so much for your time!
Since I am mostly experienced in site design and marketing, I am not sure if I can help you a lot. Your store looks great, and I am sure it is not the reason for the low conversion rate.
However, as you told your main site is getting lots of visitors, I recommend taking advantage of that by strongly linking your two sites together. If your Useum.com has lots of images for free, you can create a certain collection of images that will only available with subscription. And if a person purchases an item on the store.useum.org , he/she automatically gets the subscription. That is just a brief idea, that maybe will inspire you:)
Hello @Foteini_Valeont, here are some suggestions to turn your visitors into paying customers:-
Firstly, I congratulate you for coming up with such an ingenious idea. Really you have a wonderful store. You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store and without getting their email address.
This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.
You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
You should maximize engagement on your store. It will result in more sales.
If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
Try This App - Cart2Sale ‑ Sales Booster .
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Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
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