(Feedback on Store) Plenty of Organic traffic, very few sales - Site featured on VICE

[Foteini_Valeont]

Dear all,

Our shop is:  store.useum.org   and it is essentially the shop of USEUM.org which is an on-line fine art gallery featuring 84,000 artworks, offering free artwork downloads (Download Artworks), e-cards and more.

Nearly all of our shop traffic comes from USEUM, landing directly on product pages.

Up until now I had the impression that our problem was that not many people visit our shop. USEUM has 1,500 visitors every day, whilst our store has 30-40 visitors a day.

However, yesterday USEUM got picked up by VICE Italia and we had 502 visitors on our store, 90% of them from the US, and still 0 sales.

Then I realised that the products we have been selling consistently, are those that are absolutely unique on our site and people cannot find them elsewhere. For example our best seller is Okra Smugglers [This work was once featured on Reddit and since then it gets some sales every now and then].

What would you advise us to do in order to start selling more consistently? So that we start selling other products too, not just those 3-4 that are absolutely unique on our site?

Thank you so much for your time!

[Aizada]

Hi @Foteini_Valeont 

Since I am mostly experienced in site design and marketing, I am not sure if I can help you a lot. Your store looks great, and I am sure it is not the reason for the low conversion rate. 

However,  as you told your main site is getting lots of visitors, I recommend taking advantage of that by strongly linking your two sites together.  If your Useum.com has lots of images for free, you can create a certain collection of images that will only available with subscription. And if a person purchases an item on the store.useum.org , he/she automatically gets the subscription. That is just a brief idea, that maybe will inspire you:) 

 Good luck! 

[AiTrillion]

Hello @Foteini_Valeont, here are some suggestions to turn your visitors into paying customers:-

Firstly, I congratulate you for coming up with such an ingenious idea. Really you have a wonderful store. You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store and without getting their email address.

This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.

Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.

You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store.  It helps in increasing sales.

You should maximize engagement on your store. It will result in more sales.

If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

[Sudipta]

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

HEADER & FOOTER :

1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
   Example of Good Collection Page

PRODUCT PAGE :

1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example
   
   This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
   Example of Good Product Page

CART PAGE :

1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

INTEGRATIONS :

1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

1. Sticky Add to Cart Bar and Buy Now Button
2. Sticky Checkout Bar
3. Sticky Cart Icon
4. Quick Buy Button
5. Free Shipping Bar
6. I Agree to the Terms and Conditions Checkbox
7. Gift Wrapping
8. Delivery Date Picker
9. How Did You Know About Us
10. Additional Cart Notes
11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!