You have a great looking store and a clean and easy on the eyes brand. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. Here are some ways to make the store better:
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
We have a nice store. Hope the following suggestion will help you.
To increase sale you should try facebook store, Instagram store and Google Shopping Ads
Store improvement tips:
Thanks & Regards
MS Web Designer
Hi there! Maggie, Shopify Partner here :)
You are focusing on one niche, which is excellent - it’s much more profitable and effective, which is excellent. I love the sliding images in the header area, although some of them with busy background can make your logo and top navigation almost disappear:
Consider using bolder text for your top navigation so it can stand out and be easy to find for your visitors. Otherwise your customers might have difficulty navigation your store, which might affect your conversion rate.
I love the sweet product images and that visitors can clearly see the design on each blanket. I noticed that all of your items are on sale - I’d recommend running a sale for only 10% of your stock at a time - otherwise the discounts don’t feel genuine and people might not feel they get a real deal.
Meta titles - make sure that your product and pages meta titles are more SEO friendly - these are the values as seen by Google and they are also visible in your browser window:
It's best to make them more detailed, like "Swaddling Blanket 100% Muslin Cotton Aztec Design", that gives Google more info as to which search results to place your listing. "Aztec" doesn't display all this key information and can affect where you rank in Google.
Consider removing ‘Buy it Now’ button from the product page and leave only ‘Add to Cart’:
Having both buttons displayed at the same time can create unnecessary confusion for shoppers [“Which should I click?”] which can also affect your conversion rate.
Consider adding related items section to your product page as well - it will help you improve the average order value through cross-selling and also make people browse more items in your store. See how to cross-sell with related items: https://apps.shopify.com/cross-sell
About us page - you add an authentic story as to what inspired you to start this business, which builds a rapport and connection with your prospective customers. It’s authentic content, excellent. Consider also making this page more accessible by adding more paragraph breaks - ideally every 2-3 lines. Also add few H tags [heading tags] between few paragraphs as well. This will break up the lengthy text, which will make this page more readable and more user-friendly in terms of SEO.
FAQ page - you cover the shipping and return policy here, and it would be advisable to have these also on a separate page, easy to find for your shoppers.
The shipping info is especially important for conversion - people love to know how much is the delivery before they start shopping, whether you deliver to their location, can they pick work delivery address, will there need to be someone to sign for the delivery etc. Covering these topics in your policy can reassure your potential customers, it can build trust and make them feel comfortable going ahead and ordering from you. Leaving these questions unanswered can significantly affect your conversion rate.
Return policy - make sure to add this page as well. You can include here info on how long is your policy, how can people return their items, can they return used products, how will you deal with items lost in the post etc. See How to write a returns policy [with examples].
Also make sure to hyperlink your email address for a one-click contact - see how to do it below - or follow the step-by-step instructions here: how to hyperlink email address.
Contact us page - you have a short paragraph here with a CTA and a professional email address; perfect. Consider also using page.contact as a template for this page in your Shopify admin, so the contact form is displayed automatically. This way people can contact you directly from your website.
Newest Arrivals in the top menu links to only 5 products in your collection. Consider also adding a Shop link here to your full collection, so people can access it from any page on your website. This will help you improve your website navigation and conversion rate, as your visitors will be able to view all products and shop.
Blog - consider blogging regularly - it can help you keep your website fresh with new content [and will make Google bots crawl your website more frequently], which will help you build your Google rank. Blog is also a great way to bring more relevant traffic from the search engines - websites with more written content [articles] tend to outperform websites with no blog in the search results, and therefore get more traffic.
Instagram - make sure to open the icon on your website in a new tab, so you don’t lose the valuable traffic. Please check this helpful guide: https://help.shopify.com/en/themes/customization/navigation/open-external-links-in-new-browser
You have a really beautiful logo on your Instagram profile - consider using it as the main logo on your website - it’s a big part of your branding, and it suits your site really well.
Your SEO score is 48/100
Your Google snippet [meta title and description] is great, although you would benefit from more defined, longer meta description with stronger CTA:
Your meta title mentions “Swaddled and Coddled” which is the name of your brand only - consider adding an incentive here too to ignite attention and prompt people to click your listing. Meta description is too short. Make good use of the full allowance [160 characters] to make your listing stand out with an offer and call to action.
This snippet is very important, and it’s worth spending more time optimizing it. It’s often the first interaction with a potential new customer, as this snippet is displayed in Google search results. Make sure it’s inviting and irresistible so people click your listing once they see it. Otherwise Google might drop it as non-relevant to the search results, which will affect your traffic and SEO. Let me know if you’d need help writing irresistible, well converting Google snippets for your websit....
Your content analysis could be more defined - your most often used words are “price, save, sale, cart”, which are not very specific for Google:
Consider working on your keyword density, so Google knows your content is related to baby swaddling blankets.
The best way to do that is to keep adding fresh written content on a regular basis - through blogging. You can write about the benefits of muslin cotton swaddling blanket, how to care for them and how to pick the right one for sensitive skin. It will also create additional traffic sources, as people will be able to find this content on Google and read the posts on your website.
Image alt tags - make sure to add longer and more descriptive SEO friendly alt tags to each new image you upload:
That’s a great way to improve your SEO [Google will be able to understand wht each image represents] and make your website more accessible for the users who browse with images switched off.
You have no backlinks yet.
Backlinks are important when marketing your website, although they are often overlooked. Backlinks are powerful, as they are permanent - they won’t disappear from view, like a social media post, after few days or weeks. Once created, a backlink works in the background on your website rank. While you won’t see the results right away, with the right backlink strategy, your website can climb the Google search results. The higher it gets in the results, the more people click on it and visit your store. Therefore backlinks are also a great source of relevant, organic and permanent traffic.
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Hope you found this helpful, if so please click "like" below to let me know :)
First thing I noticed is that your banner at the top of the site leads nowhere
Not sure if it is affecting sales (probably does a bit, if the user clicks on it), but just noticed :D
"New Arrivals" section looks little unorganized in my opinion.
Also, according to your Instagram posts, your photos look lovely, but on the website, it feels a little pale.
Moreover, do you think that purple color works best for you? Maybe at least use the pastel version of purple color.
Lastly, I feel like if you will have more photos of kids in swaddling blankets on the product pages or on collections pages it will help, too
Hope it was helpful