I setup a few ads via Facebook and have had 15x people today go to cart but for some reason, they don't follow through. I'm getting paranoid now thinking that.....my payment system isn't working or something! I checked several times under settings and all looks good.
Any experienced people kindly tell me what may cause a customer to just back out at the last second? I am really confused and don't know what else to do.
Lizzy here, from Shopify.
I've taken a look over your store, and my first reaction is to agree with @Onus. Seeing one currency throughout the store and then needing to checkout in another will sometimes put customers off, as they become unsure about the price they will be paying after conversions, or would prefer to stay away from purchasing in a currency other than their own. Do you mind if I ask which payment gateway you're using? If you're using Shopify Payments, you'll be able to offer Multi Currency checkout options. With this, customers will be able to checkout in the currency they prefer!
I did test out your checkout and wasn't able to see any major issues with it, I also love that you're offering free shipping! That will help to reduce friction at the checkout. High shipping costs are a common reason for people not to check out as well. Basically anything that comes across as a surprise or a roadblock during their checkout will put people off. Also, customers often abandoned their carts the first time visiting a store, so don't let this discourage you! It's fantastic that you've already been getting some traffic.
How are you handling your abandoned carts so far? Are you sending out recovery emails using the automated Shopify feature? You can check if this is set up under Settings>Checkout. You can also take a look at your abadoned cart email template under Settings>Notifications to make sure that the email represents your brand and covers everything you'd like to share! This blog post here has some examples of impactful abandoned cart emails that you can draw from to create your own!
The final thing I did want to mention is that some of the font during your checkout appears to be white on a white background, so some things are a little hard to see. I suggest going to Settings>Checkout to take a look at the colours and design you have set up, just to make sure everything looks as you would like it to!
Feel free to continue our conversation here.
I agree with what @Onus has mentioned about the change in currency while checkout. You need to fix it. That's might be the reason the customers are not proceeding further.
And to bring those customers back to your store who haven't proceeded further you can send them an email after fixing this. Also, to win those customers back you can give them rewards so that you won't lose those customers.
For this, add a loyalty reward program. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more.
This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
If you would like to implement this you can install AiTrillion.com. It is 'All in One' Shopify app. I am sure you will find it useful.
1) When it comes to single-item stores it might be challenging driving traffic and have sales because the market for that product might not be too big. That is why, I advise to work partnership with other companies that sell complimentary products or services.
2) The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand on it? Does that mean the product is bad?
Instead of giving discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
For adding the function above you can use Growave.
We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instgagram, Discounts etc.
There is a free plan available also, we are offering an extended trial on the COVID-19 period.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Take care and stay healthy <3
Hey Custom Pet,
"Shopping cart abandonment is one of the fiercest enemies in the e-commerce battle". You need to watch the overall presentation and layout of your store in order to fight against this issue. Here are some of my tips for store optimization thus, helping you in preventing "cart abandonment":
I hope the issue gets resolved! May there be showers of sales and conversions.
Thank you all for the feedback and insight.
I have checked my Shopify Payments and added multi-currency options to avoid hesitation and confusion to the consumer. I am still getting abandonment at the checkout though which I just can't comprehend!
I do have an abandoned checkout message added which reminds the customer after 6hrs of their cart being left behind.
I will have a look at all your suggestions and test each out to see if anything helps my conversions.
WARNING TO ALL
After spending hours trying to figure out why my store still couldn't convert, I found out that this so called Shopify "Expert" on this form named - Daramaxwell who helped redo the look to my site removed my Shopify Partner status and switched my payment process to development store testing..... I lost A LOT of customers because of his actions.
DO NOT ACCEPT HIS SERVICES!