Hi there! Maggie, Shopify Expert here :)
Feel free to post your URL on the forums or reserve your free website audit here: https://www.rockpapercopy.com/audit/
Here are a few guides that might help:
Rock Paper Copy
Shopify Expert | Ecommerce SEO Wizard
Hey @SJB , welcome to Shopify family
I checked your store and would like to share a few tips and feedbacks
Feedback #1: Add an 'About Us' page. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand , making a strong impression on curious customers.
Do give a read to this article: https://www.shopify.in/blog/how-to-write-an-about-us-page
Feedback #2: Adding Shipping and Refund Policy, and Terms and Conditions will help in conversion. Because this will help increasing trust in your customers.
Feedback #3: Add a favicon to your website.
Feedback #4: Invite customers to be part of your community. Also having a blog, getting out articles and having fresh content once in two weeks will allow you to drive traffic, help in starting conversations and build credibility.
Tip #1: I suggest you try adding some kind of stickers/badges to showcase stuff like trending, running out fast, back in stock, hot seller etc. Apps in Shopify app store can help with this by making the process very easy & simple. With labels/badges, you'll be able to tap into powerful psychological triggers such as scarcity, social proof, and urgency to boost sales.
Try out this and let me know if you want any further help, I'm always happy to help.
PS: CoVid offer for all stores at https://community.shopify.com/c/COVID-19-Partner-Offers/Free-Credits-for-In-Store-Conversion-Sticker...