Loving the mission.. I am a veteran myself, and my website is going to donate a percentage of all sales to the Wounded Warriors Project, so I definitely feel the purpose the site has in protecting the amendment and it's apparel concept. Seems like you have your audience. How long has the site been active? How are sales?
You have a pretty nice store :) Here is my feedback:
Overall, I am super happy to see people with a mission such as yourself. I hope your project has great success!
There are a couple of things I might consider adding to your store, but overall good work
An important thing I couldn't find is a sense of urgency. Imagine you are a customer browsing an online store. Maybe you are ready to buy maybe you aren't. But there is a good chance you aren't in the buying mood at the moment. If you add a sense of urgency to your store it can help more of your customers to buy, and have them buy faster. One way you can do so is by adding https://apps.shopify.com/better-countdown .
After browsing your store I noticed I wasn't able to find a FAQ section. If your customer can't find an answer to their questions they may not buy from you. Adding an FAQ section will help to add trust, and make it so your customer doesn't need to leave your site, to find an answer to their question.
I wasn't able to find a blog. If you had a blog more customers might be able to find your site, and even if they aren't ready to buy at the moment they are reading your blog, they are more likely to buy from you in the future.
Nice job on your all of your hard work so far, and I'm sure that just a few minor changes will really help.
If this helped you consider signing up for my free email course at https://mailchi.mp/7d8692283c12/shopify-conversion-course
To learn more visit https://www.answrly.com/
Hi Vigilantnhumble ,
first impression of store is good but I can confront you to some of the things in a very simple way, it will help you in improving UI and overall functionalities to become more user friendly and eventually leads to sales.