Feedback on Website

[winkandakiss]

Check out our website below- having trouble particularly with the google channel.

winkandakissxoxo.com

[Growave]

Hi @winkandakiss !

I have following suggestions:

1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
3. Social proof - an incredibly powerful sales and lead generation tool. 
4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
5. Add a favicon
6. Add About Us and Contact us pages
7. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
8. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
9. Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
10. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
11. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.

12. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa. 

13. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

14. The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that. 

15. For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

    We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

    There is a free plan available.

     Hopefully, I managed to help you. If so, please let me know by liking this post.

[MS-WEB-DESIGNER]

Dear @winkandakiss 

Congratulations for your store!

Hope following suggestions will help you

• Add favicon
• Have a clear header bar to help users locate the products they're looking for. Example of Good Header
• Optimize your footer with social links, policy documents and payment gateway icons.
• Add Custom Slider(Hero banners) with Call to Action
• Overall Font, Color, Spacing, Alignment need to adjust
• Add Trust Badge
• Highlight your USP
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
• Add Featured / Bestseller products at home page
• Add Promotional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Product page layout needs to improve. Example of Ideal Product Page 
• Do Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
• Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
• Do some ON PAGE SEO

If you need help please contact us

[SusanDoo]

Hi Winkandakiss, 

I have just visited your online store. Overall, it is quite well-organized and elegant. You put a lot of effort into creating it, right? Here are some feedbacks to make it better:

1. Improve your homepage

- Improve menu navigation: Add the Contact us, About us and Collection list hyperlinks in the menu navigation. So, people can easily click on them and go to the page they want. It is a great way to improve the customer experience. 

- Use image sliders to show your unique selling points and why people should buy your products.

2. Include your Instagram Gallery

- More and more people are using social media, I think it is better to build your Instagram presence. Then you can show your beautiful Instagram posts on your Homepage or Product page with Shoppable Instagram Gallery app. Furthermore, you can tag your products on these Instagram post, so when people click on it, they will be directed to your product page and buy your products easily or go to your Instagram account. 

3. Show customers review

The opinions from other customers have a significant impact on the buying decision of customers. So, you should show customer reviews on your product pages. 

I hope this above feedbacks are helpful for you! 

Have a nice day!