I started a one product Shopify store a couple of weeks ago --> www.cuppy-coffee.com
Using Facebook ads I've managed to gain a decent amount of traffic, however, the store is not converting (0,13% and 5500 visitors).
I am thinking that my niche might be too small? Since the product is only suitable for people owning a Nespresso machine using these specific capsules. I am considering expanding the collection, however, the product quality of the capsules fitting different machines seems to be less than the one I am selling right now.
Any feedback is appreciated!
Thanks in advance 🙌
I'm not a consumer of coffee but this is what I feel when looking at your site.
First, the layout of the first page has to be reworked. It starts well but then the page shifts to a right align layout with no reason.
The font seems also too small in this part.
Second, I understand that your Cuppy worths around an hundred of capsules. Maybe you could explain why it's still a bargain.
Third, I guess one of the arguments of Nespresso is the diversity of coffees they can provide. Will I be able to savour exotic and famous coffees with your Cuppy ? Maybe you could provide links to coffee sellers to convince customers they will enjoy their coffee as before.
That's it, hope it helps.
The idea behind selling "reusable coffee capsules" is quite unique and will surely attract customer attention to buy once, you start making some amendments in your store listed below as follows:
Hope my suggestions are useful to you.
thank you for your response! I will definitely look into creating more high-quality photo's and adding some 'hurry triggers'.
I'm not sure about the search and filter part though. Since I have a 1 product only store, it seems a bit unnecessary, or did I misunderstand the advice?
Thanks anyway for the feedback! It is much appreciated!
The pleasure is mine! Happy to help you.
Hi there! Congratulations on starting new business of coffee capsules.
Your website looks good overall, with international visitors targeted.
For example, you have enabled multiple currency displaying, showing local currencies based on visitors' locations automatically. While it still takes a bit long to switch and display visitors' currencies. You may potentially use Geo Targetly. Its Geo Redirect tool obtain visitor geolocation by IP and redirect in about 60-300 milliseconds, like seamlessly.
You may potentially also tailor shipping policy to be location specific, and better engage with your visitors. It can increase customer conversion rate. For example, instead of "FREE WORLDWIDE SHIPPING", you may display "Free Shipping to Australia" if your visitor is in Australia. Another Geo Targetly tool, Geo Content can set up almost any content on your webpage as location specific, including headlines, products, images, texts, etc.
Hope it helps!
Reaching right here have to were tough but I think you've got crossed the toughest segment and from rightreviews here reaching your desired end result will no longer be as hard. With some tweaks and turns you'll be able to attain some thing.
Hello @annemar1e, I hope you are doing. Can't access your store.