Your store looks great and very professional.
Have you thought about why a customer would buy from you? Are you giving coupons/discounts etc.?
Also, I see there aren't any reviews so I would look at adding them.
The nice review! I actually have a storewide 15% discount as a welcome gift, also customers who receive orders get a giftcard in the box for their next order, or as a giveaway to friends/family.
in addition I have LoyaltyLion installed, so when ordering, registering, signing up to newsletter, birthday or referrals, you get point which can we used for getting discount vouchers.
i haven’t aquired many reviews yet, 20 so far i believe, and they are shown on the productpages.
I will be designing more banners showing USP’s and ofcourse pushing the promotions on paid ads and social.