Hello @esskay17, I hope you are doing well!
Have you tried using customer engagement features like Loyalty reward program, Reviews, Email marketing automation, workflow automation, web push notification, announcement bar, affiliate marketing, referral marketing, LiveChat or Chatbot, popup?
I hope you’re doing well.
I have inspected your store and here’s my report:
Your store looks really great, you did really well on the visuals of the store. I like the homepage and the flow. Furthermore, I visited the products and found that their descriptions are either senseless or not unique.
According to Google, if your products have common or short descriptions your products will not rank high in the search rating sometimes they don’t even show up in the search results.
Also about your product titles, they look very simple i.e. just the product name but a good product title should have all the essential qualities of the product in the title. And also they help in improving the overall SEO of your store. Take Amazon’s product titles for example they are informative and always show up on top in search results.
Lastly, I would like to talk about your store’s On-Page SEO rating which is really bad. If you wish to make your store more visible and reachable you should have a high SEO rating. Your SEO rating is a combined rating of how well your store will perform in search results higher the score higher the chances of being on the top result. You can improve it by making your Titles and Product description SEO optimized. Other than your product title and descriptions, the most important factor which affects your SEO rating is Meta Description, it's really important and most of the stores don't pay enough attention to it and then complain about the less traffic and conversions.
Meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. The meta description plays an important role in attracting the right kind of traffic ultimately resulting in better conversions.
I’d really suggest you try Descrii, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings and ultimately gain more traffic and conversion.
I hope this helps.
Have a nice day
Hey there, @esskay17!
I would love to provide some feedback. You have a really great store that looks fantastic. There are a few things I’ve found though.
First up, we have to talk about the pop-up.
Next, here are some things I found while looking at your site:
You have a great product line and the foundation of a great website. Visitors behavior is going to help you see what your visitors experience and how to make it even better. Lucky Orange has heatmaps, session recordings, polls and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
I'm a copywriter, and so I'll leave the tech stuff but give you some pointers on copy: hope that's helpful!
First up: awesome site! Well done.
Is there any way to get the: 'Cruelty-free & vegan cosmetics' looking bolder? I think it's potentially a great selling point, but for me its looking a lil' fuzzy and it's distracting that it's harder to read than the 'Shop Now' button.
I think adding product descriptions could be helpful for you. You have bold, beautiful products and I think it would be easy to write great copy that has people excited by new shades/a new palette etc. It'll also help your SEO!
I'd love an about page: Who are you? Why do you love cosmetics so much? It doesn't have to be massively personal, but I think it could be a great way to show your passion and dedication to both your business and industry.
Add testimonials if/when you have them - people always love to see other happy customers.