I am Michael. I really need feedback on my Shopify website. Here is the link: https://catshopp.com/
I would also appreciate any tips on how I can generate traffic. So far I was not able to make a single sale.
Thank you in advance!!
Hi there! Maggie, Shopify Expert here :)
Your store looks very inviting and I like the products selection.
Consider optimizing your hero image further - you can sho on of your products here to engage with your visitors and show them what you're offering from the get-go:
This way people will see right away what kind of products to expect, which will help you improve your conversion rate [sales].
Consider also adding a short tagline and a CTA [call to action] to the image and link it to a relevant product or collection - you don’t prompt your visitors to click anywhere, so there’s no urgency for them to take action: click + shop. Adding a CTA button can definitely help you improve your conversion rate.
Make sure to add trust signals as well: Contact us page, Shipping and Returns policy and About us page. These can also help you improve your conversion rate. Many online shoppers often look for this info before placing an order, to find out if you ship worldwide, how long is the delivery, or who’s behind the brand, so having these pages easy to find can also help you boost your conversion rate.
I also recommend renaming “Products” to “Shop” in the top menu. It will create urgency and give an indirect order to shoppers, inviting them to take action [positive tone of voice]. The best performing shops design their customer journey [sales funnel] across the pages with clear CTAs - from the homepage, through collections to the checkout - so showing people where to click and how to browse your website to complete the purchase will put your customers at ease and improve your conversion rate.
The Instagram link in the footer connects to an error page, so make sure to update this link:
Your SEO score is 45/100
Your meta title and description [Google snippet] is not defined yet:
It means your website will have generic info displayed in the search results, which might not give you the best chance to stand out in the search results. Having a catchy Google snippet can help you connect with more people in Google and drive free and organic traffic, so make sure to optimize these values.
Google snippet is displayed in the search results and is often the first element people see when they find you in Google. Make sure to optimize it to get people’s attention with the right CTA and prompt them to click your listing and your competitors.
Here are a few guides that might help:
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Shopify Expert | Ecommerce SEO Wizard
Congratulation for your store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for. Example of Good Header
Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose.
Home Page -
A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Example of Nice Home page
Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions.
Collection Page -
Your customer views this page to have an in-depth view of the products and services you offer.
Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page
Product Page -
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page
Cart Page -
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.
Besides these tracking methods, make sure the following is included on your store:
If you need help please contact us at https://www.task4store.com/pages/contact-us
Hey Cat Shopp,
"Hero banner really looks quite adorable".But, you need to put in a little more effort to make your store work well. Following are my suggestions to be followed:
May the store receive its first sale very soon.
Hi @catshopp ,
Congratulations on your new store!
Here are some suggestions that you can consider :
1. Favicon should be added as it makes your website identical.
2. You can add customer testimonials to increase trust among shoppers.
3. Add more social media pages links.
4. Instagram feed could be added for better brand promotions.
5. You may want to think about adding product reviews. Reviews are essential for any eCommerce store as it helps sell more and creates immediate trust with shoppers. Be sure to check out our review app.
Turning More Shoppers Into Customers