I'd appreciate your thoughts on our B2C store which has been running since Nov-2017 with some success - BUT - we're looking to push onto our next growth phase.
We're a well established & successful B2B manufacturer & supplier (for over 30 years) but new to Shopify and learning all the time.
Would appreciate any & all guidance from experienced e-commerce merchants.
I really liked your store!
The color scheme is great and I didn't see anything wrong, except the font size of the announcement (on the top) and the size of the logo - they are too small and barely readable (and i'm on a 24" screen).
Great start with your store and it's a good one. Some tweaks around design, layout and other small missing bit of information can take it a step up.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
First off, let me tell your store gave me such a great feeling of coziness and an urge to get something for me. Positive first expression-that is already a huge achievement.
Based on my experience in eCommerce I can for sure say that there is really not a lot of things that need to be changed on your site. Maybe only enhance a couple of moments. Here are some notes that I have taken
-I see that you are using a basic Instagram gallery to display the posts from there. However, that gallery does not seem to have either a sliding function or "load more" button. Besides, it throws a customer to Instagram app, which I would not suggest putting any links that lead out of your site. You probably know that if we go on Instagram, we get distracted and can stick there for an hour, if not more.
I do not recommend omitting Instagram though. It is a powerful tool, if used correctly. There are apps out there that allow having various galleries that let customers see posts while being on your site.
Besides, you can create compact galleries from tagged product on corresponding product pages, that is proven to work better than collection slides.
-In the screenshot below collection images seem to stick to each other, and they look slightly messy, I would suggest splitting them or evening them to one level, as shown.
-The Review widget that you have is out of container, if that has not been made intentionally, it is better to place it within the same container as the body of product page.
- If I am not mistaken, customers are not able to leave reviews with photos. It is not crucial, but having that opportunity would level up your customers' trust.
-Your site is very warm and welcoming, but it feels like there is not a good connection with customers there. To add some "spark"you could add gamification elements on your site. You can Reward your customers with points or give them certain tiers to motivate to come back and make repetitive purchases. I am attaching a screenshot of how many actions you can reward your customers for.
-I noticed that you have great reviews on some products. You can display them on your homepage, to help customers make purchases.
All the features above are offered by Growave.
I think that is it for now :)
I did enjoy browsing through your store.
Hopefully I managed to help you, if so please let me know by liking the post.
The logo and central banner look quite apt to the store theme. However, some more improvements can be done to make your store look more beautiful and professional. Few of them are as follows:
Hope your store reaches new heights of success very soon.