Congratulations on the launch of your store! I've taken a look through and have some feedback for you.
I'd recommend adding in a homepage banner. That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? Or what is it that they desire that you provide? Use words or phrases that they do to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
The logo you have displayed looks nice but it doesn’t work well for your website. The reason you’ve use plain text vs. the logo is because it doesn’t fit the space well. Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks so I would highly recommend having a professional logo done up for your store, it’s a worthy investment. If you like the style of your current one you can have it re-worked horizontally to work for your space. This is a service we offer so if you are interested, you can click here for more information.
Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.
I’d recommend adding a favicon so that your visitors can find you quickly when they have multiple tabs open in their browser. We did a video on how to upload a favicon that you can watch here:
As you know, clothing can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a dress or a romper in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local.In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.
I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
One very important piece of selling is getting the right kind of traffic to your store, your target audience (high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here:
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:
I’d recommend working on your product descriptions. There are things you can add in and change in order to increase conversions. We did a video all about this which you can watch here:
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This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:
Shopify has made creating a contact form really simple, here is how to do it:
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hope the following suggestions will help you
There is no terms and conditions checkbox at checkout. We suggest you install a Free app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes it easy for the customer to read your terms and policies.
- Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign-up box, Blog Posts, Instagram Feed & footer.
- On the product page, add a size guide.
- On the homepage, add a review carousel to build trust with other visitors.
- Add this review section to the product page. 93% of people read reviews before making a purchase.
- Add loyalty program. Start giving loyalty points on activities like signing up, allowing for push notifications, follow or share on social media, on birthdays, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increasing the retention rate.
86% of consumers will spend more if it involves a better customer experience. So, it's important to make your store engaging and interactive. It helps to drive conversions to your store.
To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app.
P.S- Free plan available.
Hi @Unpopularco ,
I'm Richard - CRO Expert at PageFly Landing Page Builder.
Congrats on your new store. I have just had a look at your store. It’s pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!
1. Make a sticky header
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
You see, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.
2. Improve your hero banner
The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. Your current images are pretty but I think we can improve it more, it doesn’t show the attractive products you have.
What should you do?
- Add a premium banner. It makes your site more professional and helps attract the attention of customers
- Display the products on the banner. As soon as they see your sign, let your customers know what you're selling. You can use the slideshow, the other text color to make it highlighted.
3. Adjust more content on your homepage
Besides the hero banner, I suggest that you should add more information on your homepage. You should show your collections/product lists, 1 product detail. Creating a clean and pretty page with some CTA buttons leads customers to explore more or BUY NOW.
Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.
You can use third-party reviews apps such as Loox, Yotpo, or Judge.me, etc. PageFly integrates with these apps. You can take a look at this guide to have more choice: Best Shopify Reviews Apps: 07 Tools To Build Trust and Grow Sales
4. Classify the principal and secondary Call-to-action (CTA) button on your Home page
One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they most want to take action. This also helps your store to improve its conversion rate.
I found that you have few CTA buttons now, we also can add more CTA buttons in your hero banner, collection list (“View more" or “More detail" buttons), and below your product list (You can add “Buy Now"/”Shop Now" buttons).
Besides, you should define which button is the principal one, which is the secondary one. They should have suitable styles (same color for the same level of CTA). The principal buttons should be the most highlighted in your page. You can consider adding a hover color. And you can choose a clearer color for buttons because most of the buttons are not clear on your products now.
5. Check your page speed to improve its performance
I just tested your website on both my Samsung and iPhone and PageSpeed Insights app. You can see the reason via its’ report here: https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Funpopularclothing.com%2F&t...
To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage
If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.
Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies.
Good luck and have a nice day! Cheers!
Go across with following suggestions to improve traffic and to make conversions.
As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, Blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website. Add blog in home page.
Try to add testimonials in home page . Everything you say and write is marketing, and people know it. You can’t help it! But when your audience says it, it has the chance to be unexpectedly candid. Even blunt. Effective testimonials increase your conversion rates.
Wish lists are collections of desired products saved by customers to their user account, signifying interest without immediate intent to purchase. Offering wish lists is an effective way to reduce shopping cart abandonment and fulfill sales from customers who showed intent but didn't end up purchasing. Use popups to remind customers about Wishlist
The recently viewed items allows you to show your visitors the items they've viewed while browsing your site, offering you an opportunity to increase your sales by showing them the items they've already shown interest in. Getting started is easy.
Add social login allows users to avoid a website’s lengthy registration process by authenticating their identities using one of their existing social network accounts. Most importantly, the faster you let people into your website,
Rewards helps to increase the orders, and make customers to buy the products with rewards and credits. You can give credits for registration, subscription, Order credits, Cart Value, Item review, Monthly, Birth day, Referral and many more. This will assist you with captivating your customers and hold them.
Try to add customer reviews below product page.