Could you please give us some feedback on our Store, we are getting a lot of traffic but are still struggling with Conversions. They don't seem to be getting past the Front Page and very rarely are adding to Checkout. We are struggling to see what is wrong and would greatly appreciate other Opinions and Feedback.
The website is www.simplyyoucosmetics.com
Hope You Are Doing Good !!
With regards to your store, I would like to inform you that your tracking codes on Google Analytics are not setup correctly, there are multiple codes UA-116858069-1 and UA-135083693-1, through that you would be getting duplicate data. So it might be possible, data you must be getting is inaccurate. I would suggest you to first work on that issue.
In the bottom , there is Partner Products, there is no products, if you hightlighting any section then in that you need to have some products, please check the screenshot https://prnt.sc/ow49hg
Also for getting sales, it would be better option to list your products through multichannels like eBay, Walmart and etsy. They already have the large number of audience so trust factor is maximum over there. Process is very simple, you can go ahead with Integration App. Through integration app you can list your products to the marketplace in the easily manner. Same principle is followed in the order management in the vice versa manner. As festive season is in the round of corner this is perfect time for setting up everything.
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Hi @simplyyouuk ,
Lets put some data to your site and see what we are dealing with.
- How much traffic did you get in the past month?
- How many add-to-carts did you receive?
- How many conversions (purchases)?
Once we have this data we can start investigating where exactly the problem may lie.
Congratulation for your store. I have gone through your store and hope the following suggestion will help you.
1. Optimize your store loading speed for mobile and desktop
2. Need to work on design and theme
3. Optimize your product landing page
4. Target Custom Affinity Audience
5. Solve customer problem rather than directly sell your product
There are other areas you need to work
Need expert help? Find here: https://www.mswebdesigner.com/products/get-expert-guidance
Thanks & Regards
MS Web Designer
Please check my comment, you were using 2 UA codes which by default an incorrect approach. You must be duplicate data because of this. There should be single UA code in one website. Please look into this.
Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. Odds are you are not targeting the right traffic for your store. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
It will effect tracking of data, you will get multiple conversion.
Cal here from Shopify, thanks for reaching out to us. I can see you have received some great feedback on the store. I don't necessarily have any critique on the site itself as I think you've done a great job. My query is more related to the traffic itself.
What is your current marketing strategy? Are you targeting the correct audience? What sort of investment in advertising have you made so far? Have you built up a profile for your ideal customer? What are their behaviors and interests? Not all traffic is equal, and if you're finding that your current traffic is disinterested, chances are you should change your approach. Can you work with bloggers/influencers to get a more direct audience within the beauty niche?
Looking forward to hearing back from you!