Hello Shopify Community,
I would really LOVE some feedback on my website, an online active wear store.
I opened this website a couple of years ago, i closed it and then i recently reopened it - 3 weeks ago -: constructive criticism is always accepted.
Thank you all for taking your time to review this.
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This is an accepted solution.
Congrats on the re-opening! That’s exciting to hear. You have a great start on the store, and now let’s make it shine.
First few things:
Navigation and Product Pages
Watch some of your images in the collections. For example, the image for your Harvey Elastic Waist Men Short has some cropping issues:
Overall, I like your product collections. Your sub-collections as filters are really nice, though I would still add filters for price, ratings, availability, color, etc.
Moving on to product pages, I’m looking at the Ekzo Hoodie Black. There’s a lot of extra white space under your share icons - maybe move the shipping information up to help fill it? I like that your shipping information is so easy to understand.
There are a few things missing though:
As I look at the page, everything under the “Back to hoodies” button feels unnecessary. The gift card feature doesn’t fit at the bottom. There’s a reviews tab as well as a review feature lower on the page. The frequently bought together combination doesn’t seem to fit together:
This is a men’s hoodie and women’s leggings. I doubt they are purchased together.
I would watch session recordings, which act like a DVR for your website, to see how people are really navigating across your store. How are they getting to products? Are they going to search, or are they using the main navigation?
I can’t ignore that feedback tab. Based on its placement only on the homepage, I can’t imagine it’s very popular. It just sits there. Plus if someone just visited your website, they probably wouldn’t make a stop to give you feedback on a store they’ve just started clicking on.
Instead, try a poll that pops up at the right time during a customer’s journey.
For example, if someone has added a product to their cart but not checked out, you could ask, “Is there anything stopping you from checking out today?” to better understand their hesitation.
You can also do that with auto invites for chat. You set up the criteria (again, we’ll use added a product to the cart but didn’t check out). Once that criteria is met by a visitor, they’ll be asked to chat with a customized message like, “Hi! How can I help you today?”
Really, it all comes down to visit behavior. It’s as simple as that. Lucky Orange has heatmaps, session recordings, live chat and more with a free trial (no credit card needed) and plans that start at US $10/month. Because everything is tied together (the heatmaps, recordings, chat, polls, etc.,), you get a better view of every customer’s full journey on your site.
Anyway, I hope this helped. Good luck, Max!