Hi @damienfeller,
I'm Richard - CRO Expert at PageFly Free Page Builder. I just took a look at your store and want to give you some points of view. I hope this will help!
You can also refer to this social album to get more tips to personalize your homepage. Or this guide to know how to optimize conversion rate for your store.
1. Hero banner
The hero banner is a very important thing on your home page. It grabs visitors' attention when they visit your page, helps you tell visitors what you are selling and it can help you create sales.
- The text you put on hero banner is basic and not attractive. You can consider changing the text font, text color...to make it more outstanding.
- Use more attractive banner image so that visitor can know which product you are having after 5 seconds they see the banner. You can consider using a video instead of image.
2. Make the header sticky
A sticky header helps customers access to the menu navigation when they land anywhere on your page. And another important field: the search field. You store has many products, a search field helps them find the product they want quickly.
3. Show fully product information on the homepage
Because your store is having one product so it's necessary to show all product information as well as its unique points.
Instead of putting only product image like this, you can put product image in one side and product information in another side (product title, price, description...)
And add more sections under to show unique points of product that make your product different from other products.
4. Add newsletter
Newsletter helps you collect customers' data and use it to re-marketing.
You can consider using a Shopify app builder to do more customization to your page. This is the app I'm working on - PageFly. This app helps you easily customize your any Shopify page and make it more attractive.
If you find my comment useful, you can like or mark it as a solution. Have a great day!
Dear @damienfeller
Congratulations on your store!
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a review of your site:
- Mobile Speed Need to Improve, Currently 46-50
- At header
- At footer
- Add Trust Badge and Highlight your USP
- Add all the top featured products on the homepage so users know the type of products you're selling on your store.
- Add Sticky Buy now or add a cart button,Sticky cart
- Collection page layout needs to improve
- Product page layout needs to improve
Hello @damienfeller, I hope you are doing well! here are some suggestions that you can work on:
- Remove this from the footer as shown in the screenshot.
- Being a single product store, add a product's image with a little description and a call to action button.
- Also, being a single product store add an engaging and attractive video on the home page of the product to engage visitors.
- Add about us page. Provide 'contact us' information throughout the website.
- Add an attractive customized newsletter popup with a discount code.
- Add a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product to someone.
- Add a web push notification. It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not in your store and bring back the lost customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.
Moreover, if you would like to implement the above customer engagement features I suggest trying out the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you need help with setting up the features, I will be happy to help.
Hope this helps!
