First time launching a store! I am getting a steady stream of ~300 visitors to my product page per day, but I am not getting any add to carts. Any pointers on things I should improve/add/remove?
A few things to note:
Any feedback appreciated!
For every post in this forum, the biggest thing will always be trust trust trust. Trust comes in many forms. It could be site design, or a trust badge, or reviews and testimonials. It could be even just content and spelling mistakes. If you are sending users directly to this product page it needs to be perfect, and they need to get as much trust from this one page as possible. The one way I can do that right off the bat is product reviews.
Get your family and friends to help you write some reviews for this product. Make it so it's not obviously fake, cause use consumers can spot that from a mile away.
There's a lot of the process we can't see.
It looks like you are well versed in your analytical data.
If you would like, I can provide a free analytics consultation which involves:
If you are interested just send me your email in a private message and we can work together more efficiently via email.
If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.
Hello @rwlstore ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Welcome to the Shopify family, and congratulations on your store. Your store looks pretty great on the first look, good job. I have a few observations to add:
Add some information about shipping. Shipping pages are some of the most read pages on a website. How much time, shipping charges, etc. all of these details should be provided to the users.
About us - You’ve given a nice explanation about your company ideals. I would say add a human factor to it by talking about the people as well - the team and why you started. Add pictures as well, it gives a more human touch. This is because users will look around for signs of trustworthiness.
That being said - not all traffic is equal. So there can be a few reasons for no conversions (a) You’re sending the wrong people to your website. OR (b) There are issues with your website experience.
How are you sending traffic to your website? What platforms, and what kind of targeting are you using? I think you should do an audit of that data.
It has to be either the quality of traffic or the quality of your website experience which is the bottleneck. Figure out which it is and make changes accordingly - and I think you’ll be on your way to more conversions!
I hope this helps. Cheers.