This is my first time building an online store and I'd love to get some feedback.
Mostly would like to get some opinions of the overall look of the store and how's the shopping/browsing experience like.
Also, would love to get some feedback from the mobile version of the site, as most of my projected target audience comes from Instagram and I want to make sure that the store is mobile friendly. Thank you!
Congratulations for your store!
Hope following suggestions will help you.
Welcome to the shopify family just looked at your Store. It is really cool.There are so many ways in which we can increase our sales like Don’t miss the opportunity to optimize category pages, blog posts, and even image files/ALT tags for your target keywords.
I want to recommend you about the application named Descrii, description generator.
Convince the potential buyer that this product will improve their lives in obvious, measurable ways.In this way you can increase your sales.
Hyde here from Shopify. Welcome to the platform!
Well done on getting started and you've laid out a great shape for your store.
In a saturated market, it’s best to be specific instead of broad. Have a look at your product offering and ask yourself can you tailor it to target a particular customer? Is it specific enough?
Ask yourself who your customer is? What magazines do they read? What social media do they hang out on? Who influences their decisions? Are they high or low tech? There’s a great guide to creating customer personas here.
When you have a sense of who your target customer is, what they like and dislike, what they need and want, you can apply that to your visual identity. There are some great examples here.
All this information will help you craft your brand's message which is going to be a big help when it comes time to create your About Us page. This is an essential page on any e-commerce store. It helps customers understand who you are, what you care about, and why they should trust you.
- About Life is Good
Life is Good show the backstory behind their brand, their history and lets their customers know who they are! They also show their mission statement to be uplifting and positive whilst encouraging their customers to engage with them on social media using the hashtag thisisoptimism.
- About Johnny Cupcakes
Johnny Cupcakes shows the roots of his brand and what drove him to create it. This personal story about seeing his parents struggle inspiring him to be an entrepreneur and his own struggle with learning difficulties speaks to his audience.
Another place having a brand identity and target customer comes in useful is on your product page. You can get really creative with your product descriptions. Here's a template, for example:
Perfect for ___________________________ (ideal situation),
these _______________ (product name)
can be/will _______________ (tell a quick story).
(Product name) ______________
are ______________ (top features)
to _______________ (product benefits).
No more _____________________ (pain and/or challenge).
Perfect for weekend getaways in the mountains, these Mighty Camper Cups will bring you and your friends or loved ones closer together around a campfire. Exactly what mountain trips were made for! Our Mighty Camper Cups are sturdy and built just for you with insulated fibers to ensure that your hot cocoa stays hot and your iced tea stays iced. No more crying over spilled milk!
With your about page ready, your product titles, and descriptions on point, you’ll have experience writing and also know your target audience so you could start looking at creating content e.g. blog posts for your audience. Writing blog content around your business, your niche and also your products such as
- guides to using your products
- products that work well together
- your journey in starting this business
- commentary on a major topic within your niche
- interview with an influencer within your niche
*Creating good content gives your customers a reason to keep coming back to your site for more*.
There’s a great guide to building a blog for your business here.You can use your content to help build your social media perhaps by using
- quotes from interviews on Twitter.
- graphics with product combos from your product guides on Pinterest.
- video interviews on Instagram or youtube.
- having your interviewee share the interview on their social profiles
I hope this all helps! Let me know if you have any further questions.
All the best, Hyde.
Hi @Johnny_HTG !
Welcome to Shopify and I wish you good luck!
1.Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
2. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
3. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable.
4. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
5. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
6.90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
7. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
8. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
9. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
10. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
I checked your store, which looks good but needs some improvement. Let me share a couple of feedbacks:
1. In your homepage, I would suggest highlighting a few more collections (Featured Product, Best Seller, and New Arrivals) and keeping some testimonials as social proof as well. Keep in mind that the homepage should be engaging customers, but also not too cluttered which might make your customers bounce off.
2. I recommend you to strengthen your social activity on Facebook and Instagram by posting on regularly, and connecting with similar communities as this will increase awareness and publicity of your website and help in having more traffic. Also getting a social media influencer to promote your merch is also a good way to get high traffic to your store.
3. Revamp your 'About Us'. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, making a strong impression on curious customers. Read this blog on the potential of About Us page: https://www.shopify.in/blog/how-to-write-an-about-us-page
4. I noticed that the product descriptions are not descriptive, A brief info about the product is required. Why? Because you can use potential keywords in such circumstances that are likely used on search engines. (try out this https://kwfinder.com/ to find phrases that are related to the keyword and also have a high search volume.) This will help increase organic traffic (google)
5. Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
6. Have a featured collection based on your offers, new arrivals, best sellers, etc. This will grab the attention of customers when they browse the homepage itself. Also adding more graphic product labels/stickers like Sale, Fast Selling, Free Shipping can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. You can read more about it here.
7. Build confidence by using social proof: Social proof comes in many forms. They can be reviews, trust badges, customer testimonials, videos, ratings, etc. Customers are more likely to trust you when you have social proofs that establish you’re a reputable brand other people are already buying from.
------> Reviews: Get more reviews in your products, this is for shoppers to gain some confidence in buying from your store. To know more about how to ask for reviews politely, you can read it here.
------>Add trust badges and trust seals: One of the easiest things you can do to make your e-commerce site more trustworthy is to add trust badges, this will make them feel more comfortable making a purchase. You can read about it here
8. Show off the products: People tend to rely on engaging visuals to help drive their purchases. Since online buyers do not have the option to experience your products in-person, it's important to draw them in with great product photos, and right now your images are of low-res and small. More on visual cues that can help make your store a better shopping experience can be read here.
Hope these feedbacks help.