Hope you are doing well.
Your store looks quite alluring and professional. I've gone through your store thoroughly and I must say I found the user experience very rich and friendly. The website has been designed very meticulously and I am sure, it will be a hit in no time.
There are very few stores like yours on the internet having such a beautiful concept. But I think even a website such elegant as yours need some marketing. Marketing and promotion are the second most important jobs to be done, once you've launched your website.
You have such a large product collection, which I am sure consumes a lot of your valuable time. And in the future, it will affect your strategies when you'll plan to expand your business.
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You get all these in one single place saving you a lot of valuable time. The time which you can invest in expanding your business. We will be more than happy to help you out with your queries. Kindly contact us if you need further assistance.
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Find us on Shopify store- https://apps.shopify.com/descrii-smart-descriptions
Hi @SarahH welcome to Shopify community
Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,
1. Resourceful guidance & help: Not having support or not having adequate information is a huge frustration for a lot of online buyers. Consider adding a chat plugin to your site for people to contact you while they are shopping.
2. Show off the products: People tend to rely on engaging visuals to help drive their purchases. Since online buyers do not have the option to experience your products in-person, it's important to draw them in with great product photos, and right now your images are of low-res and small. More on visual cues that can help make your store a better shopping experience can be read here.
3. Good navigation provides an improved user experience leading to more sales and revenue. Add a top navigation bar with the product catalog broken down into different collections & categories so that customers can quickly browse and reach their desired products faster. Also, have an auto-complete and suggestion feature in the search bar so that it provides an extra helping hand to relatable collections and products will also be useful.
4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalised stickers on products will help grab attention of customers easily and nudge them to purchase.
I hope this helps!
Hello @SarahH, I hope you are doing well! Sachin here, from the AiTrillion Team at Shopify. Thanks for posting! I've taken a look at your store, and see that your store's overall appearance is visually appealing, and your branding is well done. I do also have a few suggestions to offer you:
- Add a favicon.
- You should add a loyalty rewards program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, visiting a store, on birthdays, on first purchase, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.
Integration of loyalty rewards program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term.
- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action.
- Add a LiveChat to make sure you never lose any of your customers.
- You can add an exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.
All you need to do is add these customer engagement tools in your store. engage your visitors coming to your site. Make your website interactive and increase engagement on your website. This will help you in customer retention. If your store is engaging then it will help you to reduce the Customer Churn Rate i.e a percentage of customers who stop purchasing from your brand. It will reduce the bounce rate and will boost your sales.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
Everything is great! I love your concepts and pictures.
However, the review of product reviews being displayed on mobile with responsive is not very nice. It's would be better if you edit this part with CSS website, that's will become great.
Hope this helps!